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3 Neuromarketing Lessons from Video Games

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and working in the field, neurological language like “dopamine hits” and “social proof” were commonplace. In this post, I’ll examine some of the common tools used by video game designers in order ensure engagement and ultimately drive sales.

By |December 9th, 2014|

Smells Like Social Media

We’ve seen some unusual fragrance concepts, but how about a scent “Made for Social Media?” The new unisex fragrance, suggestively named Erox, comes from online community operator Crowdgather (CRWG). The scent incorporates synthetic human pheromones, and, according to the announcement, it has been “proven to increase feelings of arousal, excitement, social warmth and friendliness in both female and male users.” […]

By |June 29th, 2011|

Sensory Marketing in Retail

Here’s an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers: […]

By |November 30th, 2010|

Scent Nearly Doubles Sales

Finnish scent marketing firm Ideair used ten restaurants and bars to conduct an interesting test of the effect of scent on product sales. As reported by Reuters, five locations used only visual ads for a specific liquor brands while the other five used the same ads but added scent diffusers. The aroma being broadcast were that of the advertised liquor. […]

By |June 17th, 2010|

Scent of a Billboard

Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the smell of grilling steak. […]

By |June 7th, 2010|

Scent Increases Product Recall

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but research shows you’ll remember the product better if it has a scent. […]

By |May 28th, 2010|

First-time Scents are Memorable

We know that smells can evoke memories - think Proust's madeleine - but new research shows that first-time scents seem to merit a unique status in our brains. The researchers used fMRI imaging to judge how well people paired scents and objects a week after their first exposure...

By |December 8th, 2009|

Scent Marketing vs. Social Media

The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic – he is the founder and chief marketer of the Scent Marketing Institute – but he makes some good points when he questions why so few marketers employ olfactory marketing strategies: […]

By |October 30th, 2009|

Sensory Branding at Le Méridien

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels have a particularly strong opportunity to practice it. After all, their customers enter the hotel environment completely, providing plenty of opportunities to both delight the senses of the guests and provide consistent branding cues. Of course, all too often hotels do the reverse, assaulting guests with unpleasant odors, noisy ice machines and hallways, and other elements that detract from brand perception.

At least one hotel chain, Starwood’s Le Méridien, is putting serious effort into a memorable and consistent sensory experience: […]

By |August 10th, 2009|