scent marketing | Neuromarketing

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Why You Need a Scent Logo

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one of our five senses that is directly connected to the part of the brain that processes emotion, memory and associated learning.

Smells Like Social Media

We’ve seen some unusual fragrance concepts, but how about a scent “Made for Social Media?” The new unisex fragrance, suggestively named Erox, comes from online community operator Crowdgather (CRWG). The scent incorporates synthetic human pheromones, and, according to the announcement, it has been “proven to increase feelings of arousal, excitement, social warmth and friendliness in [...]

Sensory Marketing in Retail

Here’s an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers:

Scent Nearly Doubles Sales

Finnish scent marketing firm Ideair used ten restaurants and bars to conduct an interesting test of the effect of scent on product sales. As reported by Reuters, five locations used only visual ads for a specific liquor brands while the other five used the same ads but added scent diffusers. The aroma being broadcast were [...]

Scent of a Billboard

Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the smell of grilling steak.

Scent Increases Product Recall

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but research shows you’ll remember the product better if it has a scent.

First-time Scents are Memorable

We know that smells can evoke memories – think Proust’s madeleine – but new research shows that first-time scents seem to merit a unique status in our brains. The researchers used fMRI imaging to judge how well people paired scents and objects a week after their first exposure…

Scent Marketing vs. Social Media

The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic – he is the founder and chief marketer of the Scent Marketing Institute – but he makes some good points when he questions why so few marketers employ olfactory [...]

Sensory Branding at Le Méridien

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels have a particularly strong opportunity to practice it. After all, their customers enter the hotel environment completely, providing plenty of opportunities to both delight the senses [...]

Subconscious Sniffing

It’s no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of the [...]

« Older Entries

Why You Need a Scent Logo

Sensory Marketing in Retail

Scent Nearly Doubles Sales

Scent of a Billboard

Scent Increases Product Recall

First-time Scents are Memorable

Sensory Branding at Le Méridien

Subconscious Sniffing

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