scent marketing

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and…

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one of our five senses that is directly connected to the part of the brain that…

We've seen some unusual fragrance concepts, but how about a scent "Made for Social Media?" The new unisex fragrance, suggestively named Erox, comes from online community operator Crowdgather (CRWG). The scent incorporates synthetic human…

Here's an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers:

Finnish scent marketing firm Ideair used ten restaurants and bars to conduct an interesting test of the effect of scent on product sales. As reported by Reuters, five locations used only visual ads for a specific liquor brands while…

Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the…

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but research shows you'll remember the product better if it has a scent.

We know that smells can evoke memories - think Proust's madeleine - but new research shows that first-time scents seem to merit a unique status in our brains. The researchers used fMRI imaging to judge how well people paired scents and…

The other day, Ad Age's CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic - he is the founder and chief marketer of the Scent Marketing Institute - but he makes some good…

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels have a particularly strong opportunity to practice it. After all, their…