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Subconscious Sniffing

It’s no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of the women were consciously able to identify the smell as sweat. […]

By |May 5th, 2009|

Scents, Names, Recall, and Imagination

A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it’s fairly difficult for us to identify and imagine scents: […]

By |February 16th, 2009|

Smell Better, Sell More

Does a better-smelling product work better? Probably not, but people will THINK it does. Research shows that people rated a better-smelling product higher in completely unrelated performance areas. Reading Whiff! The Revolution of Scent Communication in the Information Age by Brumfield, Goldney, and Gunning, I was led to The Smell Report, a white paper authored by Kate Fox and published by the Social Issues Research Centre. The paper cites two examples of consumer perceptions being influenced by scents: […]

By |September 22nd, 2008|