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Selling to the Sleepy

Late-night infomercials and commercials often promote subjects like buying real-estate with no money down and other get-rich quick schemes. While these promotions are broadcast in the wee hours because air time is cheaper and more readily available, it turns out there’s solid science behind this timing. In a new study, Duke university researchers found significant differences in the way sleep-deprived subjects evaluated risk: […]

By |March 16th, 2011|

The Joy of Giving vs. the Pain of Buying

We’ve covered the concept of buying pain here frequently, but haven’t seen much about how giving away money affects the brain. Two new studies shed some light on the neuroscience of charity and altruism. These studies indicate […]

By |May 29th, 2007|

Social Perceptions and Altruism Research

Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism.

Duke University Medical Center researchers have discovered that activation […]

By |January 23rd, 2007|