More Senses, Higher Sales

What two senses get all the attention in advertising? Sight and sound. Print, broadcast, and digital media usually reach only these two, and often just one. In his new book, About Face, Dan Hill spends some time focusing on how reaching the other senses with your marketing can boost sales. Here are a few sensory [...]

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Decoding CEO Faces

The basic concept of facial coding is that a trained observer can detect fleeting facial movements that indicate the true emotions that the subject is experiencing, even if the subject is trying to conceal those emotions. I’ve written about the process of interpreting these facial expressions in the past, notably in Facial Coding and Emotionomics. [...]

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Emotionomics

Emotionomics: Leveraging Emotions for Business Success by Dan Hill (Beaver’s Pond Press) builds on the premise that “facial coding,” the interpreting of the often involuntary expressions our faces make (sometimes called microexpressions), can be used to better understand our real emotions, reactions, and intentions. The concept of facial coding is simple in theory, if somewhat [...]

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