slogans

Two Customer Types Taglines for products and brands are everywhere, but often they don't get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on how customers see the product.…

We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it's labeled Coca Cola. People pay lots more for a Ralph Lauren Polo shirt than a generic shirt of identical quality. And while the…

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my College Branding post. The first extension of the conversation was by Lou…