Playboy Bunnies as Social Proof?

One of the benefits of presenting at conferences is that you get to meet interesting people you might not otherwise encounter. One such individual at the Slovenian Advertising Festival was Jan Heemskerk, Netherlands-based editor of Playboy. His presentation showed how Playboy had created advertorial sections that combined pictorials with products in a way that was [...]

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Neuromarketing Debut in Slovenia

Well, the Slovenian Advertising Festival has drawn to a close, and I’ve finally got a few minutes to comment on the experience and share some of the things I learned in my few days in Portoroz. First, my Neuromarketing keynote, or “lecture” as seems to be the local translation, went just fine. I was a [...]

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