Fonts That Create Emotions, and More – Roger’s Picks

We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! Well, probably no cat videos… but if we find something particularly amusing, we’ll share it!

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2013 Super Bowl Winners & Brain Movies

Sands Research has released their 2013 Super Bowl winners and losers, along with the “brain movies” to show how each ad lit up viewers’ brains. For the first time that I can remember, the top spot was a tie – Coca-Cola “Security Camera” (Wieden + Kennedy) and Budweiser’s “Clydesdale” (Anomaly) finished in a dead heat. [...]

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The Essential Truth in Audi’s Super Bowl Ad

As is increasingly common, Audi has posted its 2013 Super Bowl “Prom” commercial for public viewing before it airs during the big game. The plot is simple enough, as you’ll see:

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Finally: 2012 Super Bowl Ad Neuro-Rankings

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It’s taken a little longer this year, but the results are in!

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Get Your Face Read!

Back in November, I mentioned that Affectiva, a firm in our neuromarketing companies list, was working on doing facial expression analysis using the webcams connected to most computers. Now, if you want to see how this works, you can watch a selection of recent Super Bowl ads with your camera turned on – you’ll see [...]

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Darth Vader Wins Super Bowl

Volkswagen’s “The Force” ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands’ metrics for engagement, the top ads were:

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Top 10 Super Bowl Ads Named

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers’ EEG activity to gauge both emotional and cognitive responses to ads. In addition, they collect questionnaires before and after the [...]

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Complete Neuro-Ranking of 2008 Super Bowl Ads

Yesterday, I commented on Advertising Age’s 2008 Super Bowl ad coverage that included neuromarketing firm Sands Research and their EEG-based ad analysis (see Your Brain on Super Bowl Ads.) Sands has actually published a ranking of every single 2008 Super Bowl commercial based on the cumulative level of brain activation by each ad as measured [...]

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Your Brain on Super Bowl Ads

For the last few years, while fans have been recovering from an excess of guacamole and sports analysts were explaining why the winning team actually prevailed (scored more points?), small teams of neuroscientists have been at work doing their own post-game analysis: measuring which ads lit up viewers’ brains. (I’ve written about some of the [...]

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