Browsing Tag

ucla

Don’t Sell, Seduce!

Emotional ads are processed quite differently by the brain than those that appeal to logic, according to a new study published in the Journal of Neuroscience, Psychology and Economics shows that . That might seem like old news to…

Brain Scans Top Surveys

What's more accurate than asking people to predict their behavior? According to a new study at UCLA, the answer is, "Scan their brains." This may not come as a surprise to those engaged in neuromarketing research, but the newly published…