Instant Neuroscientist, Just Add Boot Camp

Have you always wanted to earn that degree in neuroscience, but never had the time? The University of Pennsylvania has just the thing: their 2012 Neuroscience Boot Camp. No, you won’t actually get a degree. The program lasts just nine days. But, you will get a crash course in cognitive and affective neuroscience, and you’ll be a lot more brain-savvy after the intense classwork. As Penn puts it, attendees will become “informed consumers of neuroscience research.” […]

By |December 26th, 2011|

Closer to the Buy Button?

A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of Pennsylvania. Using fMRI, psychology professor Joseph Kable has shown that the ventromedial frontal cortex, or VMF, plays a key role in decisions involving value. […]

By |May 25th, 2011|

When Consumption Isn’t Conspicuous

Marketers know that a key element in many purchases is to signal something about the buyer. A Toyota Prius, for example, says that its owner is concerned about the environment. Expensive luxury brands let the world know […]

By |August 9th, 2010|