Visual Selling

Book Review: The Back of The Napkin by Dan Roam The Back of The Napkin: Solving Problems and Selling Ideas by Dan Roam is a meaty book for managers and marketers that explains how to turn problems and concepts into simple pictures to analyze and persuade. Roam’s premise is that people think visually, and by converting things like abstract concepts and masses of data into pictures, others will not only grasp that data more quickly but, in a problem-solving setting, find better ways to act on it. […]