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Finally: 2012 Super Bowl Ad Neuro-Rankings

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It’s taken a little longer this year, but the results are in! […]

By |May 15th, 2012|

Super Bowl Ads: “Second Payoff” Pays Off

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the branding visual. […]

By |February 8th, 2012|

NeuroBowl: Neuromarketing and Super Bowl 2012

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing firm to get a neuro-opinion on their ad approach. Super Bowl ad prices make an investment in a neuromarketing study look cheap. […]

By |February 3rd, 2012|

Change Behavior with Fun

An interesting experiment in Sweden shows that behavior can be modified by nothing more than the introduction of “fun.”

Adding the piano-key musical steps dramatically increased use of the stairs. This experiment is part of a Volkswagen-sponsored effort called […]

By |March 8th, 2011|

Darth Vader Wins Super Bowl

Volkswagen’s “The Force” ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands’ metrics for engagement, the top ads were: […]

By |February 16th, 2011|

Brain Movies: Top 5 Super Bowl Ads

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a “neuro-engagement factor” […]

By |March 1st, 2010|