How to Turn a NO into a YES!

Can an initial rejection actually help you get the “yes” you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the technique by soliciting volunteers to work with troubled kids.

Continue Reading...

Superhero Super-Priming

OK, here’s a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit… (DON’T read further until you have jotted down some ideas.) Done? You should know that I have manipulated you and influenced your future behavior… but in a good way! If your local non-profit called you [...]

Continue Reading...