98 North Washington Street 2nd Floor
Boston MA 02114
CEO: Carl Marci – Chief Executive Officer & Chief Scientist
President: Brian Levine – President
About Innerscope Research:
Innerscope measures emotional engagement by equipping subjects with the Innerscope Biometric Monitoring System, a chest band (not unlike those runners wear for monitoring their pulse) with multiple biometric sensors. Motion, heart rate, respiration, and skin conductance are measured.
Eye-tracking is also employed to match biometric changes with what the subject is viewing.
Neuromarketing Technologies Employed: Eye tracking, biometrics