Name: Merchant Mechanics
Merchant Mechanics, Inc.
1 Oak Ridge Road
West Lebanon, NH 03784
Phone: (603) 643-5454
Fax: (603) 643-5467
Co-founder and President: Matthew Tullman
Co-founder and Chief Research Officer: Dr. Kimberly Clark
About Merchant Mechanics:
We are the industry experts in consumer decision making, visual perception and spatial navigation (wayfinding). We provide our clients with powerful and actionable shopper insights generated from our in-house consultancy of industry specialists, which includes PhDs in Behavioral and Consumer Psychology and Cognitive Neuroscience.
The Pioneers of Retail Forensics, we utilize a holistic integration of conventional and cutting-edge array of research methods and technologies, from traditional market surveys to consumer observation, to psychophysiological measures, depending on our clients’ needs. [From Merchant Mechanics website.]
Neuromarketing Technologies Employed: Biometrics