NeuroFocus Corporate Headquarters and NeuroLab
1200 5th Street
Berkeley, CA 94710
CEO: Dr. A.K. Pradeep, President and Chief Executive Officer
About the company:
NeuroFocus Inc. is the market leader in bringing neuroscience expertise to advertising, branding, product development and packaging, and entertainment. The company brings world-class experts in neuroscience and marketing from U.C. Berkeley, MIT, Harvard, and the Hebrew University to develop better methods of understanding consumer thought, emotion, and behavior.
NeuroFocus clients include Fortune 100 companies across multiple categories, including automotive, consumer packaged goods, food and beverage, financial services, Internet, retail, and many more sectors. Entertainment category clients include major companies in the broadcast, cable television, and motion picture industries. The Nielsen Company is a strategic investor in NeuroFocus. [From their website.]
Neuromarketing Technologies Employed: EEG, eye-tracking, biometrics