[photopress:price_joy.jpg,thumb,alignleft]A frequent topic here has been research showing that buying things, particularly items seen as being overpriced, activates the pain centers of the brain (see The Pain of Buying, Painful Sushi and Other Pricing Blunders, and Brain Scans Predict […]
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Cyber Monday is one of those recent inventions that seems a bit suspect. Is the Monday after Thanksgiving really the biggest ecommerce sales day? It looks like Cyber Monday will have to work hard to beat Black Friday, when reports indicate that shoppers spent over $500 million online. Just in time for the online sales blitz, Web marketing expert Gord Hotchkiss has written a thoughtful post on Web impulse buying. Hotchkiss brings together interesting research on website impulse buying with some of the neuromarketing/neuroeconomics research on purchases that we’ve previously cited to suggest a model for ecommerce impulse buys: […]