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Can Mountain Dew Make You Smarter than Pinot Noir?

1. August 2012

When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence – not in real terms, but in the eyes of others. As I posted on Forbes.com the [...]

The Easiest Way Ever to Boost Your Productivity

23. April 2012

15 comments

Do you find chunks of your day consumed by less than productive activities? Updating Twitter? Checking Facebook? Clicking on those fascinating links posted by your friends? Checking sports scores or stock prices? Catching up on the latest hilarity from DamnYouAutoCorrect? None of these are bad things, but when you have important tasks to complete these [...]

Conversion Lessons from a Busty Bloodsucker

19. March 2012

18 comments

If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker Kabam to improve signup rates for a vampire game, Thirst of Night. Take a look [...]

Politics is Simple: Vote for the Tall Guy

18. October 2011

13 comments

Our decisions aren’t always as rational as we think, and choosing a presidential candidate is no exception. Researchers at Texas Tech have found an innate preference for candidates who are more physically imposing. This tendency is considered to be an example of evolutionary psychology, in which modern-day humans still exhibit behaviors developed in our hunter-gatherer [...]

It’s the Product, Stupid

30. September 2011

4 comments

The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my neuromarketing-oriented readers came down four-to-one on the “good” side of branding. I’m sure if I [...]

Vivid Stories Change Donor Behavior

6. September 2011

6 comments

A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death – abstractly or specifically. They used a detailed story which placed the reader in a burning apartment to activate specific death thoughts. A second group of subjects answered more general [...]

Why Jersey Shore Drops the National IQ

20. June 2011

20 comments

Stupidity appears to be contagious, and you can catch it from the media you consume. Researcher Markus Appel had college students read a story about a “foolish soccer hooligan” who got drunk, got into fights, etc., or a more neutral story without the dumb behavior. Subsequently, the students were given a general knowledge test. The [...]

Rivalry Marketing

6. January 2011

10 comments

Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly:

We Don’t Need No Stinkin’ Marketing

1. September 2010

20 comments

The comments on “Revealed: How Steve Jobs Turns Customers into Fanatics” show that many Apple fans don’t believe marketing has played a role in Apple’s success. Other consumers also think they aren’t influenced by ads. When a business owner or key executive doesn’t believe in marketing, though, it’s a different story.

How is Fast Food Like An Attractive Woman?

2. August 2010

5 comments

The simple answer is that, much as viewing images of attractive women made men impatient, looking at logos of fast food restaurants caused an increase in impatient behavior. Researchers at the University of Toronto found that simply viewing fast food symbols caused measurable increases in “impatience,” including increasing reading speed and the subjects preferring a [...]

« Older Entries

Search Results | "Priming"

Conversion Lessons from a Busty Bloodsucker

Politics is Simple: Vote for the Tall Guy

It’s the Product, Stupid

Vivid Stories Change Donor Behavior

Why Jersey Shore Drops the National IQ

Rivalry Marketing

We Don’t Need No Stinkin’ Marketing

How is Fast Food Like An Attractive Woman?

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