Search Results | "Priming"

Superhero Super-Priming

Superhero Super-Priming

OK, here’s a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit… (DON’T read further until you have jotted down some ideas.) Done? You should know that I have manipulated you and influenced your future behavior… but in a good way! If your local non-profit called you [...]

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Priming by Order

Priming by Order

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual’s behavior by the introduction of various subtle cues. This often occurs in a subliminal manner, i.e., the individual is entirely unaware that he has received cues of any nature or that his behavior has been affected in any way. See Priming [...]

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Laughing Matter: Priming and Mirroring

Laughing Matter: Priming and Mirroring

We’re always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have neuromarketing implications. Researchers played a series of sounds for subjects and monitored their brain activity with an fMRI scanner. The sounds were either positive in nature (laughter, triumph) or negative [...]

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Priming The Customer

Priming The Customer

“Priming” is a concept discussed in Malcom Gladwell’s book, Blink. Research shows that subtle cues can subconsciously affect subsequent behavior. Marketers should understand this concept in designing campaigns.

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Can Your Name Make You A Liar?

Can Your Name Make You A Liar?

Here’s a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.

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Why You Are a Complete Idiot If You Don’t Google Yourself

Why You Are a Complete Idiot If You Don’t Google Yourself

The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and [...]

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Women Can Be Irrational, Too

Women Can Be Irrational, Too

This is big news for guys. For years, I’ve gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn’t always take that much. Simply including a photo of an attractive woman in a loan offer was enough to boost the response rate [...]

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Neuromarketing for Dummies

Neuromarketing for Dummies

Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl Here’s another sign that neuromarketing is becoming a mainstream topic: it now has its own “Dummies” book. But, don’t let the title fool you – Neuromarketing for Dummies is a serious effort and a comprehensive guide to this emerging technology. Genco and [...]

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Can Mountain Dew Make You Smarter than Pinot Noir?

Can Mountain Dew Make You Smarter than Pinot Noir?

When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence – not in real terms, but in the eyes of others. As I posted on Forbes.com the [...]

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The Easiest Way Ever to Boost Your Productivity

The Easiest Way Ever to Boost Your Productivity

Do you find chunks of your day consumed by less than productive activities? Updating Twitter? Checking Facebook? Clicking on those fascinating links posted by your friends? Checking sports scores or stock prices? Catching up on the latest hilarity from DamnYouAutoCorrect? None of these are bad things, but when you have important tasks to complete these [...]

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