Super Bowl

2013 Super Bowl Winners & Brain Movies

By |March 11th, 2013|

Sands Research has released their 2013 Super Bowl winners and losers, along with the “brain movies” to show how each ad lit up viewers’ brains. For the first time that I can remember, the top spot was a tie – Coca-Cola “Security Camera” (Wieden + Kennedy) and Budweiser’s “Clydesdale” (Anomaly) finished in a dead heat. Rounding out the top five were Bud Light “Journey,” Kia Sorento “Space Babies,” and Taco Bell “Viva Young.” […]

The Essential Truth in Audi’s Super Bowl Ad

By |January 31st, 2013|

As is increasingly common, Audi has posted its 2013 Super Bowl “Prom” commercial for public viewing before it airs during the big game. The plot is simple enough, as you’ll see: […]

Finally: 2012 Super Bowl Ad Neuro-Rankings

By |May 15th, 2012|

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It’s taken a little longer this year, but the results are in! […]

Super Bowl Ads: “Second Payoff” Pays Off

By |February 8th, 2012|

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the branding visual. […]

NeuroBowl: Neuromarketing and Super Bowl 2012

By |February 3rd, 2012|

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing firm to get a neuro-opinion on their ad approach. Super Bowl ad prices make an investment in a neuromarketing study look cheap. […]

Darth Vader Wins Super Bowl

By |February 16th, 2011|

Volkswagen’s “The Force” ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands’ metrics for engagement, the top ads were: […]

Brain Movies: Top 5 Super Bowl Ads

By |March 1st, 2010|

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a “neuro-engagement factor” […]

Super Bowl 2010 Ad Winners

By |February 24th, 2010|

In what is becoming an annual event, Sands Research announced the “winning” commercials for Super Bowl 2010 as determined by their neuromarketing analysis. Volkswagen emerged as #1, well ahead of the competition by Sands’ metrics. […]

Post-Super Bowl Briefing

By |February 8th, 2010|

Very soon, we will be subjected to a variety of neuromarketing-based opinions on which Super Bowl 2010 ads worked, and which didn’t. While we are awaiting these analyses, I thought I’d point readers at a good article on one kind of neuromarketing study methodology by WIRED writer Alexis Madrigal. It’s accurate, largely devoid of hype, and puts things in good perspective: […]