NeuromarketingWhere Brain Science and Marketing Meet

Search Results | "Super Bowl"

Super Bowl Ads: “Second Payoff” Pays Off

8. February 2012

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the [...]

Neuromarketing Fun: Add Your Caption

7. February 2012

40 comments

Want to win a signed copy of my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing? I thought we could have a little fun while we’re waiting for the results of the Super Bowl neuromarketing studies to roll in. Read on…

NeuroBowl: Neuromarketing and Super Bowl 2012

3. February 2012

1 comment

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing [...]

Darth Vader Wins Super Bowl

16. February 2011

2 comments

Volkswagen’s “The Force” ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands’ metrics for engagement, the top ads were:

It’s Super Bowl Brain Scan Time!

4. February 2011

3 comments

Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game’s TV viewers pay more attention to the ads. (If you are reading this, you are likely one of the latter!) Then, there’s the smaller set of neuromarketing-types that want to see how viewers’ [...]

Brandwashing?

3. December 2010

4 comments

I’ve been hearing the invented word “brandwashing” for years now, but this combination of “branding” and “brainwashing” received new exposure when the New York Times suggested it as a synonym for neuromarketing.

fMRI, Neuron Data Validated

17. May 2010

1 comment

Brain scans using fMRI (functional magnetic resonance imaging) don’t always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find activity in the brains of dead salmon (Are Brain Scan Findings Fishy?). Some have even suggested that [...]

Brain Movies: Top 5 Super Bowl Ads

1. March 2010

7 comments

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a “neuro-engagement factor” for each ad. Does that mean these ads will sell more product? Not necessarily. But here are [...]

The Power of Text

26. February 2010

10 comments

What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An exotic location might help, too. But the recent Super Bowl provided an example that should warm the hearts of copy writers everywere: the [...]

Super Bowl 2010 Ad Winners

24. February 2010

2 comments

In what is becoming an annual event, Sands Research announced the “winning” commercials for Super Bowl 2010 as determined by their neuromarketing analysis. Volkswagen emerged as #1, well ahead of the competition by Sands’ metrics.

« Older Entries

Search Results | "Super Bowl"

Super Bowl Ads: “Second Payoff” Pays Off

Neuromarketing Fun: Add Your Caption

NeuroBowl: Neuromarketing and Super Bowl 2012

Darth Vader Wins Super Bowl

It’s Super Bowl Brain Scan Time!

Brandwashing?

fMRI, Neuron Data Validated

Brain Movies: Top 5 Super Bowl Ads

The Power of Text

Super Bowl 2010 Ad Winners

Subscribe & Connect!

Neuromarketing Books

Recent Posts