Search Results | "Ultimatum Game"

The Upside of Irrationality by Dan Ariely

The Upside of Irrationality by Dan Ariely

Nobody is doing more to add to our knowledge of the irrational side of human behavior than Dan Ariely. Not only does he conduct experiments that are elegant in their simplicity, but he writes about his work and that of other researchers in a highly acccessible way. Upside is the successor to the bestselling Predictably Irrational, and it takes to new topics, ranging from CEO pay to speed dating.

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It Really DOES Pay to Schmooze

It Really DOES Pay to Schmooze

One of my all-time favorite TV commercials is the classic 1990 United Airlines spot that shows a manager distributing plane tickets to the sales staff so they can visit their customers in person. This was filmed in the days before email and the Web, but even then phones and faxes were viewed as a substitute [...]

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Banking Mess: Blame Our Brains

Banking Mess: Blame Our Brains

As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong. One group that one wouldn’t expect to have explanations are neuroscientists. As it turns out, neuroscience researchers actually can shed some light on why things went so wrong. One [...]

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Sway: More Irrationality

Sway: More Irrationality

Book Review: Sway – The Irresistible Pull of Irrational Behavior We love irrational behavior here at Neuromarketing – when humans act in illogical and unexpected ways, that behavior provides clues to their real motivations. This understanding may, in turn, also help marketers develop products and promotions better suited to the real needs and desires of [...]

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B2B Marketing: Play Fair, Maximize Profit

B2B Marketing: Play Fair, Maximize Profit

Businesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are… the result is often a relationship between defined by a fat contract that seeks to protect both parties against bad behavior by the other. New research, which draws on both conventional research and brain-scan driven neuroeconomics [...]

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Better Giving Through Chemistry: Oxytocin Drives Generosity

Better Giving Through Chemistry: Oxytocin Drives Generosity

There’s more proof that the hormone oxytocin is an important factor in our social behavior. Previously, the brain chemical was shown to be associated with trust (see Building Trust: Chemical Neuromarketing). Now, researcher Paul Zak, a professor of economics and director of the Center for Neuroeconomics Studies at Claremont Graduate University in California, has shown [...]

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Penalty Pain: How to Make Your Customers Hate You

Penalty Pain: How to Make Your Customers Hate You

Neuromarketing readers are by now familiar with the idea of “buying pain” or “pain of paying” – when we buy something, the pain center in our brain can be activated. Work by Carnegie Mellon’s George Loewenstein and others shows that this effect is greatest when the price is perceived to be high or unfair. Buying [...]

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High Testosterone Marketing

High Testosterone Marketing

[photopress:high_testosterone.jpg,full,centered] How does marketing to high-testosterone males differ from pitching their lower testosterone counterparts? And who are those testosterone-rich individuals? Recent neuroeconomics research gives us some clues. As reported in the New Scientist, Harvard researcher Terry Burnham tested male subjects with the Ultimatum Game after measuring their testosterone levels. The Ultimatum Game gives one player [...]

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Neuro-Hype

Neuro-Hype

A post by Josh Wright on the Truth on the Market blog, Rubenstein on Behavioral Economics, called my attention to a year-old paper by Ariel Rubinstein of the school of Economics at Tel Aviv University and the Department of Economics at New York University. Discussion of BEHAVIORAL ECONOMICS takes issue with the emerging field of [...]

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Popular Topics

Popular Topics

Some of our Neuromarketing hot topics: Brain fitness Branding Buying pain Facial Coding fMRI Framing Brian Knutson George Loewenstein Mirror neurons Olfactory Marketing Political Neuromarketing Pricing Priming Super Bowl Ads Ultimatum Game

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