Search Results | "knutson"

Unconscious Buying

Unconscious Buying

In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren’t paying attention to the products, and that fMRI observation of brain activity can predict these decisions. This new work builds on previous research by Stanford’s Knutson and CMU’s Loewenstein which showed that [...]

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Brain Fight: Who’s the Decider?

Brain Fight: Who’s the Decider?

One of my favorite chapters in How We Decide by Jonah Lehrer is The Brain is an Argument. In this chapter, Lehrer highlights how complex our decision-making process really is, and how competing options battle for supremacy.

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Sexy Pics Beat Ugly Spiders

Sexy Pics Beat Ugly Spiders

  Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that’s a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have found that positive images, in this case mildly erotic photos of men and women shown to heterosexual men, [...]

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AdAge: Neuromarketing or Neurohype?

AdAge: Neuromarketing or Neurohype?

Advertising Age’s Mya Frazier has taken neuromarketing to task in Hidden Persuasion or Junk Science? Despite the alarming title, the article itself is reasonably balanced in content if not in tone. Frazier highlights some of the same neuromarketing problems we have identified here – overselling the power of the current technology to predict consumer behavior, [...]

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Contest Marketing: Beating the Odds

Contest Marketing: Beating the Odds

In This is Your Brain on Money, I mentioned that I’d visit some of the other neuromarketing-related topics raised in Jason Zweig’s interesting article in Money, Your money and your brain. One of these is that our brains are programmed for “reward anticipation” but aren’t very good at calculating odds. Big potential rewards produce big [...]

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This is Your Brain on Money

This is Your Brain on Money

The human mind may be well suited to surviving in dangerous forests and plains, but it doesn’t do as well with modern financial decisions. A lengthy and interesting article in Money by Jason Zweig (read it online at CNNMoney.com – Your money and your brain.) highlights some of the areas where our brain’s decision-making processes [...]

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The Pain of Buying

The Pain of Buying

We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior. George Loewenstein of Carnegie Mellon University, Brian Knutson at Stanford, and other researchers presented subjects with cash, put them in an fMRI machine to [...]

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Brain Scans Predict Buying Behavior

Brain Scans Predict Buying Behavior

Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on cue, Carnegie Mellon University released Researchers Use Brain Scans To Predict When People Will Buy. While we haven’t perused the full study details, which appear in [...]

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Popular Topics

Popular Topics

Some of our Neuromarketing hot topics: Brain fitness Branding Buying pain Facial Coding fMRI Framing Brian Knutson George Loewenstein Mirror neurons Olfactory Marketing Political Neuromarketing Pricing Priming Super Bowl Ads Ultimatum Game

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