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Unconscious Buying

In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren’t paying attention to the products, and that fMRI observation of brain activity can predict these decisions. […]

By |June 11th, 2010|

Brain Fight: Who’s the Decider?

One of my favorite chapters in How We Decide by Jonah Lehrer is The Brain is an Argument. In this chapter, Lehrer highlights how complex our decision-making process really is, and how competing options battle for supremacy. […]

By |October 13th, 2009|

Sexy Pics Beat Ugly Spiders

 
Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that’s a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have found that positive images, in this case mildly erotic photos of men and women shown to heterosexual men, stimulate the reward center in the brain and induce the viewers to take greater financial risks than subjects who saw neutral (office supplies) or negative (big spider) images. This effect was purely a priming effect, as all of the images were irrelevant to the subsequent decision. The implications of this work could be broad, impacting such diverse areas as gaming and auto sales. […]

By |April 3rd, 2008|

AdAge: Neuromarketing or Neurohype?

Advertising Age’s Mya Frazier has taken neuromarketing to task in Hidden Persuasion or Junk Science? Despite the alarming title, the article itself is reasonably balanced in content if not in tone. Frazier highlights some of the same […]

By |September 10th, 2007|

Contest Marketing: Beating the Odds

In This is Your Brain on Money, I mentioned that I’d visit some of the other neuromarketing-related topics raised in Jason Zweig’s interesting article in Money, Your money and your brain. One of these is that our brains […]

By |September 7th, 2007|

This is Your Brain on Money

The human mind may be well suited to surviving in dangerous forests and plains, but it doesn’t do as well with modern financial decisions. A lengthy and interesting article in Money by Jason Zweig (read it online at […]

By |August 24th, 2007|

The Pain of Buying

We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior. George Loewenstein of Carnegie Mellon University, […]

By |February 20th, 2007|

Brain Scans Predict Buying Behavior

Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on cue, Carnegie Mellon University released Researchers Use Brain Scans To […]

By |January 4th, 2007|

Popular Topics

Some of our Neuromarketing hot topics: Brain fitness Branding Buying pain Facial Coding fMRI Framing Brian Knutson George Loewenstein Mirror neurons Olfactory Marketing Political Neuromarketing Pricing Priming Super Bowl Ads Ultimatum Game

By |December 28th, 2006|