Using brain science to better manage people and organizations
Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.
It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]
Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]
Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and outcomes.
Most of us are part of teams. We group ourselves in companies, departments, projects, and various other ways. And, even when there’s no formal team, our individual work is very often part of a collective effort. Despite this, most tasks involve primarily solo work by individual members. […]
This week’s roundup has a distinctly Austin flavor – we didn’t plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music! […]
The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are today’s preferred style. This layout can clearly affect individual and group productivity, and the debate rages on as to whether the inevitable distractions and interruptions do enough damage to offset gains in collaboration and communication. […]
Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!
3 Ways To Create Killer Headlines
Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get opened, few links actually get clicked. In 12 Tips to Boost Email Click Through Rates plus 23 Strategic Subject Lines, Jesse Aaron (@JesseAarone) gives you a range of solutions to get opens and clicks. Handy for content marketers, whose brilliant prose won’t matter if the promotion phase doesn’t work. […]