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Brainy Marketing: From Deaf Turtles to Dirty Money

22. January 2013

Here’s a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a foreign language, and more.

Boozing & Schmoozing: Alcohol Boosts Bonding

11. January 2013

11 comments

Company happy hours, Friday afternoon beer busts, and similar events are standard operating procedure at many businesses – sometimes to the dismay of the firm’s accountants and attorneys. A new study shows that there are indeed benefits from these kinds of activities. Specifically, the research shows that moderate amounts of alcohol increase both positive emotions [...]

Brainy Marketing Update – Forbes

23. August 2012

1 comment

It’s been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment – Forbes has a cool comment exposure system that lets authors of posts (e.g., me) “call out” quality comments, and the site admins often expose these comments on other [...]

Bigger Brain = Social Media Success

14. August 2012

11 comments

Hiring a social media manager or a salesperson? Maybe you should have the finalists’ brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among [...]

Can Mountain Dew Make You Smarter than Pinot Noir?

1. August 2012

19 comments

When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence – not in real terms, but in the eyes of others. As I posted on Forbes.com the [...]

Santorum’s Test, and Why Conflict is Good

5. January 2012

0 comments

Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican presidential nomination. Recently, Santorum responded to a question about who he’d place in key administration roles and made a comment that so far has received little attention: I had actually [...]

Shop for Success: Why You Need to Indulge Yourself

20. October 2011

9 comments

In difficult economic times, it’s tempting, even logical, to watch your purchases carefully. Most people recognize the need to keep up external appearances for, say, a job interview or an important sales call, they may cut back in areas less visible to others by buying generic products instead of brand names. While that seems like [...]

Bad Boys (and Girls) Behave Badly

31. March 2011

0 comments

Who cheats on their taxes? While the first answer that pops to mind might be “everyone,” about 15% of Americans admitted to doing so in an interesting study by DDB Worldwide Communications Group. (In a separate survey, 85% of Americans were found to be liars. Just kidding.) Single men made up 64% of the cheater [...]

Build Loyalty like George Bailey

10. January 2011

4 comments

In the movie It’s a Wonderful Life, businessman George Bailey shifts from despair to intense motivation when an angel intervenes to show him how much worse off his town would have been without him. Most of us don’t have a guardian angel named Clarence to show us alternative histories, but it turns out that imagining [...]

Emotional Contagion and Beyond

2. November 2010

4 comments

Toxic bosses. Debbie Downers. Our language reflects the idea that some people have a real emotional effect on their fellow workers. Now, interesting research not only confirms this idea but adds to it in several important ways: – It’s not just a few people who infect others with their moods; everyone has a measurable impact [...]

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Archive | Neuromanagement RSS feed for this section

Brainy Marketing: From Deaf Turtles to Dirty Money

Brainy Marketing Update – Forbes

Santorum’s Test, and Why Conflict is Good

Shop for Success: Why You Need to Indulge Yourself

Bad Boys (and Girls) Behave Badly

Build Loyalty like George Bailey

Emotional Contagion and Beyond

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