Neuromanagement

Hiring a social media manager or a salesperson? Maybe you should have the finalists' brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been…

When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence - not in real terms,…

Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican presidential nomination. Recently, Santorum responded to a question about who he'd place…

In difficult economic times, it's tempting, even logical, to watch your purchases carefully. Most people recognize the need to keep up external appearances for, say, a job interview or an important sales call, they may cut back in…

Who cheats on their taxes? While the first answer that pops to mind might be "everyone," about 15% of Americans admitted to doing so in an interesting study by DDB Worldwide Communications Group. (In a separate survey, 85% of…

In the movie It's a Wonderful Life, businessman George Bailey shifts from despair to intense motivation when an angel intervenes to show him how much worse off his town would have been without him. Most of us don't have a guardian…

Toxic bosses. Debbie Downers. Our language reflects the idea that some people have a real emotional effect on their fellow workers. Now, interesting research not only confirms this idea but adds to it in several important ways: -…

Mistakes Were Made by Carol Tavris and Elliot Aronson does a deep dive into cognitive dissonance, a key driver of apparently irrational behavior.

Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn't always a good thing. Zero resources, for example, are generally not good for business! That's exactly what many non-profit organizations…

Popular psychology simplifies the different functions of our brain hemispheres by using "left brain" to indicate analytical thinking and "right brain" to mean creativity and emotion. That may be a bit of an oversimplification, but it's…