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Brilliant Billboard Traps 230,000 Real Bugs

14. May 2013

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the “spray” from a pictured can into a giant piece of fly paper. Over a period of days, the sticky trap captured hundreds of thousands of real insects. Watch the [...]

Persuade with Visual Metaphors

8. May 2013

10 comments

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not.

Musical Beans… Really!

2. April 2013

2 comments

Beans have a well-deserved reputation for being a multi-sensory product. Remember the “musical fruit” ditty? But it’s no joking matter for Heinz, who teamed up with food artists Bompas & Parr to create a unique promotion for its Beanz product. According to the UK’s Design Week, The stunt comprised the creation of a different ‘experience’ [...]

2013 Super Bowl Winners & Brain Movies

11. March 2013

3 comments

Sands Research has released their 2013 Super Bowl winners and losers, along with the “brain movies” to show how each ad lit up viewers’ brains. For the first time that I can remember, the top spot was a tie – Coca-Cola “Security Camera” (Wieden + Kennedy) and Budweiser’s “Clydesdale” (Anomaly) finished in a dead heat. [...]

The Essential Truth in Audi’s Super Bowl Ad

31. January 2013

40 comments

As is increasingly common, Audi has posted its 2013 Super Bowl “Prom” commercial for public viewing before it airs during the big game. The plot is simple enough, as you’ll see:

Finally: 2012 Super Bowl Ad Neuro-Rankings

15. May 2012

9 comments

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It’s taken a little longer this year, but the results are in!

Put Your Customer on the Product

14. February 2012

11 comments

Lately, I’ve highlighted the various ways companies (and even colleges) are putting their customers in their ads by using social personalization or other means. In Australia, Coke took the idea one step farther, and put customer names directly on its product:

Get Schooled: Use Social Personalization Like Higher Ed

10. February 2012

12 comments

Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and creativity. Even schools that have no trouble “filling the seats” have important enrollment objectives for academic accomplishment, extracurricular skills, and, in many cases, ability to pay. I’ve written about the need for [...]

Super Bowl Ads: “Second Payoff” Pays Off

8. February 2012

11 comments

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the [...]

Social Personalization and the Doppelganger Effect

1. February 2012

9 comments

Are you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me [...]

« Older Entries

Archive | Cool Ads RSS feed for this section

Brilliant Billboard Traps 230,000 Real Bugs

Persuade with Visual Metaphors

Musical Beans… Really!

2013 Super Bowl Winners & Brain Movies

The Essential Truth in Audi’s Super Bowl Ad

Finally: 2012 Super Bowl Ad Neuro-Rankings

Super Bowl Ads: “Second Payoff” Pays Off

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