Ads That Play Inside Your Head
We know advertisers are always trying to get inside your head, but what if they could broadcast an ad inside your skull? It sounds crazy, but that’s what a new ad technique does just that… Lean your head against a window, and you’ll hear an ad that seems to be coming from inside your head!
The ad is for SkyGo, and the technique is bone conduction. Inaudible vibrations in the glass can be converted into sounds inside one’s ear, producing the “inside the head” effect.
An article in The Telegraph reports,
Sky Deutschland and ad agency BBDO Germany states: “Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message.” The voice comes from a Sky-branded transmitter made by Audiva that is attached to the train window.
Here’s a video with more:
What do you think of this concept? Creepy? Impractical? How else could the technique be used? Leave a comment with your thoughts…