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Clicks Don’t Count!

25. April 2012

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth Godin’s unwitting help) a few years ago in College Branding and [...]

What’s the Magic Word for Ecommerce Sites?

6. March 2012

10 comments

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as powerful in the online world as it was in print. The study [...]

NeuroBowl: Neuromarketing and Super Bowl 2012

3. February 2012

2 comments

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing [...]

Social Media Tops TV

14. December 2011

6 comments

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is “yes.” That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally engaging than the same ads on NYTimes.com or Yahoo.com (see Facebook Ads Most Engaging [...]

When Your Computer Watches Back

23. November 2011

12 comments

I frequently joke about journalists who use the term “Orwellian” to describe neuromarketing, but Orwell’s novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The technology to have a webcam observe your facial expressions now exists, and may be deployed in ad [...]

The Branded Mind by Erik du Plessis

18. November 2011

2 comments

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis. If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking [...]

Funny Cartoon about Consumer Motivation

9. November 2011

9 comments

The funniest humor is based on truth, and answering the “why?” question is one of the biggest challenges market researchers face. As Motista blogger Alan Zorfas notes,

Zarrella’s Hierarchy of Contagiousness

7. November 2011

5 comments

Book Review: Zarrella’s Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella I like Dan Zarrella’s approach to social media. Amidst a horde of social media gurus, experts, mavens, and missionaries, Zarrella relies on crunching numbers to create his insights. Instead of thinking up “10 Ways to Get Retweets,” he [...]

Brandwashed by Martin Lindstrom

26. September 2011

26 comments

Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

Understanding the Consumer Mind – Conference

21. September 2011

3 comments

The University of Akron is sponsoring an advanced marketing research conference on October 7, “Understanding the Consumer Mind.” It’s part of Akron’s Suarez Applied Marketing Research Laboratories. (I’m one of the neuromarketing speakers at this conference – if you attend, please say hello!) The agenda is quite diverse:

« Older Entries

Archive | Market Research RSS feed for this section

Clicks Don’t Count!

What’s the Magic Word for Ecommerce Sites?

NeuroBowl: Neuromarketing and Super Bowl 2012

Social Media Tops TV

When Your Computer Watches Back

The Branded Mind by Erik du Plessis

Funny Cartoon about Consumer Motivation

Brandwashed by Martin Lindstrom

Understanding the Consumer Mind – Conference

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