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Your Brain on Soup

18. February 2010

Soup is a product you probably don’t lust for. Sure, a hot bowl of soup is nice after a chilly job of shoveling snow out of the driveway, but rarely is it more than an afterthought, or a quick prelude to a more interesting main course. If you are Campbell Soup Co., though, [...]

WIRED Throwing Biometric Super Bowl Party

29. January 2010

4 Comments

Every year, there is a burst of neuromarketing-related activity coinciding with the Super Bowl. After all, that game features commercials that people actually watch, and the cost of airing each ad is the highest of any program throughout the entire year. One staple of Super Bowl Sunday is the party – millions will [...]

Pricing Lessons from Restaurants

7. January 2010

6 Comments

My last Neuromarketing post, Neuro-Menus and Restaurant Psychology, talked about various things restaurant menu engineers do to maximize sales and profits. I think it’s worth calling special attention to one aspect touched on in that post: how price presentation affects sales. Not, the price itself, which of course is very important, but the [...]

You Are What You Choose

17. December 2009

1 Comment

Based on the title and cover art, which shows a head stuffed with objects, I anticipated that You Are What You Choose would be chock full of decision-making insights based on neuroscience and behavioral research. Instead, de Marchi and Hamilton mostly talk about their TRAITS system for categorizing individuals and then predicting subsequent behavior.

Neuromarketing at Microsoft

11. December 2009

4 Comments

Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the product itself. A new effort by Microsoft and Emsense carries that idea one step further by attempting to compare viewer engagement with advertising across multiple technology platforms, including Xbox [...]

Loyalty Programs: Of Rats and Men

4. December 2009

8 Comments

It seems like everyone has a loyalty program these days. Buy a cup of coffee, and you get a punch card that promises a free cup after you purchase some number of additional cups. Shop at the grocery store, and you get points to reduce the price of gas. Our wallets bulge [...]

College Branding and Banner Ads

25. August 2009

0 Comments

Banner ads may be the most common method of reaching consumers on the Web, but they don’t get much respect. Web marketers talk about “banner blindness,” implying that users become so used to the presence of these ads that they no longer even see them. I don’t think it’s time to write off [...]

Is Branding Dead? Ask These Kids.

13. August 2009

2 Comments

As a followup to my post, Is Branding Dead? Our Brains Say No, here’s more evidence that advertising-driven branding is alive and well. In this video, neuromarketing expert Martin Lindstrom conducts a series of on-camera experiments with a group of “tweens,” kids 8 to 12 years old:

Market Research: The Real Thing

30. July 2009

4 Comments

A wise old direct marketer once told me, “Never carry a product with colors and sizes.” The root of this advice, of course, is the complexity and inventory that comes with those product characteristics. A single product can morph into dozens of individual SKUs. Soft drink makers have a little of the [...]

Neuromarketing

Archive | Market Research RSS feed for this section

Your Brain on Soup

WIRED Throwing Biometric Super Bowl Party

Pricing Lessons from Restaurants

You Are What You Choose

Neuromarketing at Microsoft

Loyalty Programs: Of Rats and Men

College Branding and Banner Ads

Is Branding Dead? Ask These Kids.

Market Research: The Real Thing

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