Archive | Market Research RSS feed for this section

Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content this week, add a link to it in a comment! I’m in constant awe of Mitch [...]

Continue Reading...

Neuromarketing for Dummies

Neuromarketing for Dummies

Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl Here’s another sign that neuromarketing is becoming a mainstream topic: it now has its own “Dummies” book. But, don’t let the title fool you – Neuromarketing for Dummies is a serious effort and a comprehensive guide to this emerging technology. Genco and [...]

Continue Reading...

Brainy Marketing: From Deaf Turtles to Dirty Money

Brainy Marketing: From Deaf Turtles to Dirty Money

Here’s a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a foreign language, and more.

Continue Reading...

Latest Brainy Marketing at Forbes

Latest Brainy Marketing at Forbes

It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site admins sometimes expose these in different parts of the site.

Continue Reading...

Catchy Headlines, Bogus Data

Catchy Headlines, Bogus Data

As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The article noted that a new study by Harris Interactive showed that catchy headlines topped interesting visuals as a reason to read an article. This is [...]

Continue Reading...

The Neuromarketing Challenge: First Response

The Neuromarketing Challenge: First Response

It’s been more than a year since I posted the first Neuromarketing Challenge, and we’ve just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or white paper that demonstrated a successful application of neuromarketing techniques. There’s very little published academic [...]

Continue Reading...

Clicks Don’t Count!

Clicks Don’t Count!

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth Godin’s unwitting help) a few years ago in College Branding and [...]

Continue Reading...

What’s the Magic Word for Ecommerce Sites?

What’s the Magic Word for Ecommerce Sites?

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as powerful in the online world as it was in print. The study [...]

Continue Reading...

NeuroBowl: Neuromarketing and Super Bowl 2012

NeuroBowl: Neuromarketing and Super Bowl 2012

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing [...]

Continue Reading...