NeuromarketingWhere Brain Science and Marketing Meet

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Funny Cartoon about Consumer Motivation

9. November 2011

The funniest humor is based on truth, and answering the “why?” question is one of the biggest challenges market researchers face. As Motista blogger Alan Zorfas notes,

Zarrella’s Hierarchy of Contagiousness

7. November 2011

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Book Review: Zarrella’s Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella I like Dan Zarrella’s approach to social media. Amidst a horde of social media gurus, experts, mavens, and missionaries, Zarrella relies on crunching numbers to create his insights. Instead of thinking up “10 Ways to Get Retweets,” he [...]

Brandwashed by Martin Lindstrom

26. September 2011

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Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

Understanding the Consumer Mind – Conference

21. September 2011

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The University of Akron is sponsoring an advanced marketing research conference on October 7, “Understanding the Consumer Mind.” It’s part of Akron’s Suarez Applied Marketing Research Laboratories. (I’m one of the neuromarketing speakers at this conference – if you attend, please say hello!) The agenda is quite diverse:

Study: TV Branding Beats Online

11. May 2011

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Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope, “television ads across the spectrum of familiarity evoked 38x more emotional engagement, a combination of intensity of and time spent in [...]

Neuromarketing Study at Oxford

6. May 2011

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A new, three year research program will evaluate how neuromarketing is being used has been launched at Oxford:

Walmart CEO Confirms Payday Timing Effect

28. April 2011

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A surprising commentary by Walmart CEO Mike Duke reinforced the theory that less affluent consumers operate on a payday-based buying cycle (see When Are Consumers Most Receptive). According to Duke, “Purchases are really dropping off by the end of the month even more than last year.” Walmart shoppers often are paid at the beginning of [...]

Brain Scans In Your Home

15. April 2011

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Brain scans (of a sort) are coming to a home near you. Neuromarketing firm EmSense has launched a new service that they say will let them monitor emotional reactions while consumers are at home. Noting that market research is conducted more and more via the Internet, EmSense says its wireless “EmBand” monitor can be set [...]

Facial EMG: Muscles Don’t Lie?

4. April 2011

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We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We’ve also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to facial coding but with some distinct differences is facial EMG. This technology uses electromyography to measure the activity of two primary [...]

ARF on Neuromarketing: Not So Fast

23. March 2011

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The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of a summary document shows equivocal results. On one hand, the committee found that neuromarketing techniques can “provide important, valuable new insights [...]

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