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Market Research
Novel and traditional market research
When Your Computer Watches Back
I frequently joke about journalists who use the term "Orwellian" to describe neuromarketing, but Orwell's novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The…
The Branded Mind by Erik du Plessis
Book Review - The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.
If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is…
Funny Cartoon about Consumer Motivation
The funniest humor is based on truth, and answering the "why?" question is one of the biggest challenges market researchers face. As Motista blogger Alan Zorfas notes,
Zarrella’s Hierarchy of Contagiousness
Book Review: Zarrella's Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella
I like Dan Zarrella's approach to social media. Amidst a horde of social media gurus, experts, mavens, and…
Brandwashed by Martin Lindstrom
Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)
Understanding the Consumer Mind – Conference
The University of Akron is sponsoring an advanced marketing research conference on October 7, “Understanding the Consumer Mind.” It's part of Akron's Suarez Applied Marketing Research Laboratories. (I'm one of the neuromarketing…
Study: TV Branding Beats Online
Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope,…
Neuromarketing Study at Oxford
A new, three year research program will evaluate how neuromarketing is being used has been launched at Oxford:
Walmart CEO Confirms Payday Timing Effect
A surprising commentary by Walmart CEO Mike Duke reinforced the theory that less affluent consumers operate on a payday-based buying cycle (see When Are Consumers Most Receptive). According to Duke, "Purchases are really dropping off…
Brain Scans In Your Home
Brain scans (of a sort) are coming to a home near you. Neuromarketing firm EmSense has launched a new service that they say will let them monitor emotional reactions while consumers are at home. Noting that market research is conducted…
