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Novel and traditional market research

NeuroBowl: Neuromarketing and Super Bowl 2012

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing firm to get a neuro-opinion on their ad approach. Super Bowl ad prices make an investment in a neuromarketing study look cheap. […]

By |February 3rd, 2012|

When Your Computer Watches Back

I frequently joke about journalists who use the term “Orwellian” to describe neuromarketing, but Orwell’s novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The technology to have a webcam observe your facial expressions now exists, and may be deployed in ad platforms, games, and other areas. […]

By |November 23rd, 2011|

The Branded Mind by Erik du Plessis

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis.

If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking about how brands embed themselves in our brains. […]

By |November 18th, 2011|

Funny Cartoon about Consumer Motivation

The funniest humor is based on truth, and answering the “why?” question is one of the biggest challenges market researchers face. As Motista blogger Alan Zorfas notes, […]

By |November 9th, 2011|

Zarrella’s Hierarchy of Contagiousness

Book Review: Zarrella’s Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella

I like Dan Zarrella’s approach to social media. Amidst a horde of social media gurus, experts, mavens, and missionaries, Zarrella relies on crunching numbers to create his insights. Instead of thinking up “10 Ways to Get Retweets,” he analyzes millions of actual retweets to find out what works. (Oddly, putting “please RT” in your tweet actually does work.) Hierarchy is a bite-size book from Domino. With the same small form factor as Seth Godin’s Poke the Box, this book can be read in an hour. The length may be an advantage. Zarrella could no doubt have filled hundreds of pages with data and insights from his social media research. Instead, he presents a modest number of concepts that are readily digested and implemented. […]

By |November 7th, 2011|

Brandwashed by Martin Lindstrom

Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

By |September 26th, 2011|

Understanding the Consumer Mind – Conference

The University of Akron is sponsoring an advanced marketing research conference on October 7, “Understanding the Consumer Mind.” It’s part of Akron’s Suarez Applied Marketing Research Laboratories. (I’m one of the neuromarketing speakers at this conference – if you attend, please say hello!) The agenda is quite diverse: […]

By |September 21st, 2011|

Neuromarketing Study at Oxford

A new, three year research program will evaluate how neuromarketing is being used has been launched at Oxford:
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By |May 6th, 2011|