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Walmart CEO Confirms Payday Timing Effect

28. April 2011

A surprising commentary by Walmart CEO Mike Duke reinforced the theory that less affluent consumers operate on a payday-based buying cycle (see When Are Consumers Most Receptive). According to Duke, “Purchases are really dropping off by the end of the month even more than last year.” Walmart shoppers often are paid at the beginning of [...]

Brain Scans In Your Home

15. April 2011

5 comments

Brain scans (of a sort) are coming to a home near you. Neuromarketing firm EmSense has launched a new service that they say will let them monitor emotional reactions while consumers are at home. Noting that market research is conducted more and more via the Internet, EmSense says its wireless “EmBand” monitor can be set [...]

Facial EMG: Muscles Don’t Lie?

4. April 2011

5 comments

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We’ve also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to facial coding but with some distinct differences is facial EMG. This technology uses electromyography to measure the activity of two primary [...]

ARF on Neuromarketing: Not So Fast

23. March 2011

15 comments

The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of a summary document shows equivocal results. On one hand, the committee found that neuromarketing techniques can “provide important, valuable new insights [...]

Easier Neuromarketing Studies with Mynd

22. March 2011

2 comments

A key limitation of neuromarketing studies that employ brain scan technology has been convenience. fMRI, of course, presents major problems: ultra-costly equipment, a noisy and confined space, inability to move, etc. EEG, which uses external electrodes in a cap-like array, has been the simpler, faster approach, but fully wiring up a person has still been [...]

Disney Media and Advertising Lab

7. March 2011

0 comments

Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and neuro-enhanced movies, it seems that Disney’s goal is more prosaic: determining which ads actually work. They also use the lab to investigate new technologies that people aren’t familiar [...]

Inside NeuroFocus

7. February 2011

5 comments

Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use Berkeley, CA neighborhood. A skateboard park is across the street, and neighboring businesses include discount outlets and small industrial firms. Much like our skulls, though, the exterior of the Neurofocus HQ conceals [...]

Most Desired Brands: a Neuromarketing Ranking

2. February 2011

18 comments

Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling technique, which uses a combination of EEG brain monitoring and eye-tracking data. First, here are Buyology’s top brands:

Avoiding Death by Powerpoint, the Neuro Way

21. December 2010

7 comments

Conference-goers know that at any given meeting, they will be subjected to a range of presentations – some interesting, others, well, not so interesting. Conference organizers don’t like to offer a podium to inept or boring presenters, of course – bad performances will drive away the paying customers. The approach conference organizers usually employ is [...]

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Archive | Market Research RSS feed for this section

Walmart CEO Confirms Payday Timing Effect

Brain Scans In Your Home

Facial EMG: Muscles Don’t Lie?

ARF on Neuromarketing: Not So Fast

Easier Neuromarketing Studies with Mynd

Disney Media and Advertising Lab

Inside NeuroFocus

Most Desired Brands: a Neuromarketing Ranking

Avoiding Death by Powerpoint, the Neuro Way

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