Market Research

A wise old direct marketer once told me, "Never carry a product with colors and sizes." The root of this advice, of course, is the complexity and inventory that comes with those product characteristics. A single product can morph into…

According to the New York Times, the Walt Disney Company is operating a "secretive" lab in Austin, Texas, to perform neuromarketing studies. Specifically, the NYTimes describes a program to determine the effectiveness of online ads:

One problem I have with conventional market research is that people aren't very good at predicting their own behavior (or explaining their past behavior). While market researchers can be reasonably accurate in collecting factual data,…

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the "decoy" was a product that was less attractive than another product but…

Most market researchers earn their living by asking questions - what people did, why they did it, what they might do in the future, and so on. The methodology varies - focus groups, Web surveys, interviews, etc. - but in most cases the…