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Neuroeconomics and Investment Insanity

13. June 2008

The human brain didn’t evolve to pick stocks, which explains why there are so few Warren Buffets among the ranks of fund managers. Jason Zweig, author of Your Money & Your Brain (reviewed in Ignore Your Brain and Get Rich), did a lengthy interview with the Journal of Indexes. The publication, which seems to be [...]

Sexy Pics Beat Ugly Spiders

3. April 2008

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Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that’s a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have found that positive images, in this case mildly erotic photos of men and women shown to heterosexual men, [...]

B2B Marketing: Play Fair, Maximize Profit

18. March 2008

1 comment

Businesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are… the result is often a relationship between defined by a fat contract that seeks to protect both parties against bad behavior by the other. New research, which draws on both conventional research and brain-scan driven neuroeconomics [...]

Placebos, Price, and Marketing

6. March 2008

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Hot on the heels of learning that more expensive wine tastes better, we find that more expensive placebos are more effective at controlling pain:

Barack Obama and Neuroeconomics

29. February 2008

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Behavioral economics and neuroeconomics are closely related fields, rather in the same way that psychology and neuroscience are related. It seems that Democrat presidential hopeful Barack Obama has a behavioral economist on his staff. The New Republic reports on the University of Chicago’s Richard Thaler’s role in the Obama campaign: As it happens, Thaler is [...]

Why Choose This Book?

28. January 2008

1 comment

Why Choose This Book? How We Make Decisions by Read Montague sounds like the perfect read for neuromarketing and neuroeconomics enthusiasts. In fact, the book does provide some interesting insights but the overall density of actionable information, at least for marketers, is fairly low. The title might lead one to believe that the book is [...]

The Brain’s “Aha!” Spot

24. January 2008

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Long recognized psychological phenomena and various aspects of human behavior are being localized in the brain daily, it seems, and the latest to be studied is discovery, often referred to as an “Aha!” or “Eureka!” moment. This is the turning point when one realizes that one has found what one is looking for or has [...]

Why Expensive Wine Tastes Better

16. January 2008

14 comments

For Neuromarketing readers, it’s not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover Effect, for example). Now, researchers at Stanford and Caltech have demonstrated that people’s brains experience more pleasure when they think they are drinking a $45 wine instead of [...]

Neuromarketing Shoots Itself in the Foot

9. January 2008

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Neuromarketers may be their own worst enemies. Neuromarketing, and its slightly more established sibling, neuroeconomics, are exciting areas in which new research findings pop up every week. Unfortunately, the rush to commercialize the technology seems to lead to an overabundance of hype and claims that are difficult to back up. A good example is the [...]

CMU Computers Read Thoughts

7. January 2008

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Most scientists have dismissed the idea of reading minds using technology as pure science fiction, but Carnegie Mellon University researchers have moved a step closer to doing so. Not only have they been able to identify which of several images a subject is looking at using fMRI scans of their brains. The most startling result [...]

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Archive | Neuroeconomics RSS feed for this section

Neuroeconomics and Investment Insanity

Sexy Pics Beat Ugly Spiders

B2B Marketing: Play Fair, Maximize Profit

Placebos, Price, and Marketing

Barack Obama and Neuroeconomics

Why Choose This Book?

The Brain’s “Aha!” Spot

Why Expensive Wine Tastes Better

Neuromarketing Shoots Itself in the Foot

CMU Computers Read Thoughts

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