NeuromarketingWhere Brain Science and Marketing Meet

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Are Marketers Sleazy?

20. April 2012

One of the common questions I’m asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to manipulate consumers into buying stuff they don’t need. My response to this is to ask whether boring or annoying ads are preferable to ads that the viewer finds [...]

Critical Thinking About Neuromarketing

27. May 2011

2 comments

For years, most criticism of neuromarketing has been either alarmism (“OMG! They are reading my thoughts to make me buy stuff!”) or outright dismissal (“There’s no valid science, they are all charlatans!”). In the last few weeks, however, a couple of thoughtful blog posts popped up that are worth a read. In The Seven Sins [...]

Brandwashing?

3. December 2010

4 comments

I’ve been hearing the invented word “brandwashing” for years now, but this combination of “branding” and “brainwashing” received new exposure when the New York Times suggested it as a synonym for neuromarketing.

Neuromarketing and Evil

23. February 2009

11 comments

Seth Godin has a nice post on ethical marketing that is equally applicable to neuromarketing. Godin makes the point that marketing can be used for evil purposes, such as persuading people to use products that are bad for them, but that marketing can be beautiful, too. He sums up,

Neuropolicy Center at Emory

11. July 2008

3 comments

Emory University has announced the establishment of a new Center for Neuropolicy. The focus of the entity will be on the intersection of brain science, individual decision making, and politics. A new Center for Neuropolicy at Emory University will focus on how the biology of the brain influences decision-making in politics, policy and business. As [...]

Your Mind’s Civil Rights

26. March 2008

2 comments

WIRED ran an interesting piece that suggests increasingly invasive brain technologies will become a legal battleground. The more obvious areas have already been discussed here and elsewhere: using brain scans as lie detectors or to see if an individual recognizes someone or something (as part of a legal investigation, perhaps). That could be just the [...]

The Brain Imaging Debate

14. March 2008

0 comments

Are the non-medical applications of fMRI and other brain imaging technology overrated, or are we seeing the birth of a major new field of study? Ofri Ilani and Yotam Feldman of Haaretz have written a lengthy survey piece that starts by describing some of the current and planned brain imaging centers in Israel and segues [...]

Cosmetic Neurology: Brain-Boosting Drugs

7. January 2008

0 comments

What’s the next big frontier in pharmaceutical marketing? Blockbuster drugs seem harder to develop these days, and it’s getting more difficult to sell minor tweaks to old products as major breakthroughs. It’s even getting more challenging to talk to physicians, as many of the old ploys to get face time (expensive meals, honoraria, etc.) are [...]

Better Giving Through Chemistry: Oxytocin Drives Generosity

8. November 2007

0 comments

There’s more proof that the hormone oxytocin is an important factor in our social behavior. Previously, the brain chemical was shown to be associated with trust (see Building Trust: Chemical Neuromarketing). Now, researcher Paul Zak, a professor of economics and director of the Center for Neuroeconomics Studies at Claremont Graduate University in California, has shown [...]

Legal Decision Making Center Funded

11. October 2007

1 comment

Decision making is emerging as a key area of neuroscience research. Neuroeconomics and neuromarketing are informed by brain scan data and other studies of how people make decisions, and now Vanderbilt University is the home for a major new study of how legal decisions are influenced by neurological processes. The first-of-its-kind project, which is a [...]

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Archive | Neuroethics RSS feed for this section

Are Marketers Sleazy?

Critical Thinking About Neuromarketing

Brandwashing?

Neuromarketing and Evil

Neuropolicy Center at Emory

Your Mind’s Civil Rights

The Brain Imaging Debate

Cosmetic Neurology: Brain-Boosting Drugs

Better Giving Through Chemistry: Oxytocin Drives Generosity

Legal Decision Making Center Funded

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