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New research in neuroscience

Animation, Persuasion, and Neuromarketing

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

By |February 9th, 2016|

Ranking Psychology: The Best Way to Brag

A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.

By |January 27th, 2016|

Social Proof: Are You Doing It Wrong?

New research shows that all social proof isn't equal - one kind is more persuasive.

By |January 12th, 2016|

Unconscious Trust Formed in Milliseconds

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

By |January 5th, 2016|

Best of Neuromarketing – 2015

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

By |December 16th, 2015|

The Ten Critical Minutes to Close a Deal

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business. […]

By |November 18th, 2015|

The TMI Effect for Pictures Can Reduce Your Sales

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

By |November 11th, 2015|

Eyes Are The Door to Trust. Attractiveness, Too.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

By |August 5th, 2015|

How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

By |July 30th, 2015|

How To Use Positive Framing to Persuade and Sell

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

By |July 23rd, 2015|