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Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment! 3 Ways To Create Killer Headlines Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get [...]

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The Popcorn Effect: When Do Brand Ads Fail?

The Popcorn Effect: When Do Brand Ads Fail?

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.

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Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content this week, add a link to it in a comment! I’m in constant awe of Mitch [...]

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Can One Word Turn Nonsense into Powerful Persuasion?

Can One Word Turn Nonsense into Powerful Persuasion?

Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is “because.” I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion legend Robert Cialdini. The study was done decades ago by Ellen Langer, then at Harvard.

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Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks

Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!

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Power of Ten: The Weird Psychology of Rankings

Power of Ten: The Weird Psychology of Rankings

Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked these days – best cities to find love, best places to retire… people seem to [...]

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Save Time, Persuade with Rhyme!

Save Time, Persuade with Rhyme!

What’s the most famous quote from the OJ Simpson “trial of the century?” Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, “If the gloves don’t fit, you must acquit!” This phrase, or a variation of it, was used by [...]

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Study Maps Emotions by Body Part

Study Maps Emotions by Body Part

Researchers at Finland’s Aalto University have produced a set of images showing where in their bodies people experience different emotions. Their news release states, For example, anxiety may be experienced as pain in the chest, whereas falling in love may trigger warm, pleasurable sensations all over the body… The findings have major implications for our [...]

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Most Overlooked: What Forbes Readers Missed

Most Overlooked: What Forbes Readers Missed

Here’s my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all… My Brainy Marketing column at Forbes.com has a strange characteristic – the viewership of each article varies tremendously. My top post of 2013, Starbucks: Loyalty Program Misfire, is closing in on 100,000 views. Other posts, though, [...]

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Best of Neuromarketing – 2013

Best of Neuromarketing – 2013

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave [...]

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