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New research in neuroscience

Psychology Hacks for Social Media, More – Roger’s Picks

Your weekend reading list is ready! Just a few must-read items from around the web…

My Stuff
We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a huge […]

By |November 21st, 2014|

Revealed: The Best Way to Personalize

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient’s first name.

This remarkable result hasn’t been formally published, but is recounted in The Small BIG, the latest effort from […]

By |November 21st, 2014|

Is the Neuro-Revolution Bogus? And More – Roger’s Picks

Your weekend reading list! […]

By |November 7th, 2014|

Chat with Cialdini, Hug Drug Stories, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]

By |October 31st, 2014|

10 Persuasion Tips, 5 Brain Upgrades, 29 Sales Blogs – Roger’s Picks

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]

By |October 27th, 2014|

Packaging Power, Imaginative Imagery, More – Roger’s Picks

Here’s my latest content for the week, and hand picked items both I and my readers liked, too. […]

By |October 20th, 2014|

How Sunshine Changes Reviews, Psycho Trolls, and More – Roger’s Picks

Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!
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By |October 10th, 2014|

Do Twitter And TV Shrink Your Brain?

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.

By |October 7th, 2014|

The Two-Pizza Rule, Costco’s Sampling Secrets, More… Roger’s Picks

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music makes your brain work better, and more.

By |October 3rd, 2014|

Con-Artist Persuasion, Politics Breaks Brains, More… Roger’s Picks

Your weekend reading list for all things brain and marketing-related… […]

By |September 26th, 2014|