New research in neuroscience

Surprise! Cialdini Adds 7th Principle, Unity

Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones mostly fit into his original six. (Check out our 2014 conversation for some great persuasion insights.) […]

By |September 1st, 2016|

Top 10 Profile Photo and Portrait Hacks Based on Science

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

By |August 15th, 2016|

A Remarkably Powerful Way to Increase Sales Success

One change in negotiation tactics cause a fivefold increase in successful outcomes.

By |July 26th, 2016|

A Fun Way to Build Trust and Cooperation

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

By |July 13th, 2016|

Reciprocity Power: A Study That May Shock You

Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

By |June 28th, 2016|

How To Sell a $20 Burger

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn’t much out of line with similar meals at big-city hotels, but this establishment uses an interesting technique to make its prices seem a bit more justifiable. […]

By |April 26th, 2016|

Animation, Persuasion, and Neuromarketing

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

By |February 9th, 2016|

Ranking Psychology: The Best Way to Brag

A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.

By |January 27th, 2016|

Social Proof: Are You Doing It Wrong?

New research shows that all social proof isn't equal - one kind is more persuasive.

By |January 12th, 2016|

Unconscious Trust Formed in Milliseconds

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

By |January 5th, 2016|