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3D Commercials, Different Dynamics
3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron’s Avatar brought 3D to the big screen in a way that amazed audiences and convinced studio execs that the world was ready for 3D movies. Building [...]
Continue reading...Convince with Simple Fonts
4. March 2010
Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz [...]
Continue reading...Flattery Will Get You Somewhere
17. February 2010
Many people buy into the old axiom, “Flattery will get you nowhere.” Neuromarketing readers, though, are an exceptionally bright and discerning group, and have no doubt already anticipated what comes next: new research shows that even when people perceive that flattery is insincere, that flattery can still leave a lasting and positive impression of [...]
Continue reading...Neuromanagement: The Rule of Three?
26. January 2010
Trivia question: Why were local phone numbers originally seven digits long? The answer is that in the early days of local phone service, researchers found that seven digit numbers were about as long as most people could remember without forgetting or making errors. (One oft-quoted study on the “seven” topic is The Magical [...]
Continue reading...Green Marketing: Light Up Sales
19. January 2010
“Green marketing” usually refers to using an environmental pitch to sell a product. A car creates less pollution, a paper product is made from recycled content, and so on. Results of appealing to environmental sentiment have been mixed. On one hand, the Toyota Prius has sold better than would be justified purely [...]
Continue reading...Food, Shelter, and Big Words
15. January 2010
Decades ago, Abraham Maslow proposed that humans had a hierarchy of needs, with food being at the most basic level of biological need and shelter one step above as part of a “safety” need. He may have been on the right track, according to new research led by Marcel Just at Carnegie Mellon University. [...]
Continue reading...Brain Fitness: Skip the Sudoku, Be a Volunteer
22. December 2009
Just-published research in the Journals of Gerontology: Medical Sciences shows that volunteering and similar social activities are helpful in staving off mental decline in later years, and can actually improve cognition.
Continue reading...Some Learn From Mistakes, Others Don’t
21. December 2009
In Managing by Mistakes, I wrote about the power of learning from mistakes. Some of the most successful individuals in different fields credit relentless focus on even small mistakes with their high achievement. Researchers at Columbia University divided student subjects into two groups, “grade hungry” and “knowledge hungry” based on a short survey, [...]
Continue reading...Neuromarketing at Microsoft
11. December 2009
Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the product itself. A new effort by Microsoft and Emsense carries that idea one step further by attempting to compare viewer engagement with advertising across multiple technology platforms, including Xbox [...]
Continue reading...What Wakes You Up? Men vs. Women
8. December 2009
If you wanted to market a new cold and flu remedy intended to help suffering men and women get the rest they need, it might be helpful to know what kind of sounds are most likely to wake them up. At least that’s what a company hired UK-based neuromarketing firm MindLab to find out. [...]
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10. March 2010
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