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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

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Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

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Put Your Customer in the Ad!

24. January 2012

11 comments

In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!). A sweepstakes that uses a personalized address message like, “Imagine our Prize Patrol ringing the doorbell at 123 Shady Circle,” will garner more [...]

Solving the “Invulnerable Customer” Problem

19. January 2012

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Often, consumers don’t buy products because even though they recognize a risk exists, they don’t think they will be victims. The belief may be irrational, but they see themselves as invulnerable. So, they don’t buy life or disability insurance, they don’t invest in healthcare products products or services, they don’t join a gym, or take [...]

Instant Neuroscientist, Just Add Boot Camp

26. December 2011

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Have you always wanted to earn that degree in neuroscience, but never had the time? The University of Pennsylvania has just the thing: their 2012 Neuroscience Boot Camp. No, you won’t actually get a degree. The program lasts just nine days. But, you will get a crash course in cognitive and affective neuroscience, and you’ll [...]

Nine Words Nearly Double Results

19. December 2011

14 comments

A few years after college, I took a position as a sales engineer. After one customer visit with no result, my boss queried, “Did you ask for the order?” In fact, just about every sales coaching book reminds new salespeople of the importance of asking for the order when the time is right. Similarly, solicitors [...]

Social Media Tops TV

14. December 2011

6 comments

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is “yes.” That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally engaging than the same ads on NYTimes.com or Yahoo.com (see Facebook Ads Most Engaging [...]

Nobelist Kahneman: Emotion, Cognition Merge

2. December 2011

8 comments

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future [...]

Chew Gum, Get Smart

30. November 2011

3 comments

Need to get smarter, right now? Pop a stick of gum in your mouth. According to research from St. Lawrence University, you’ll get a boost in cognitive ability for a short time – just 15 to 20 minutes. After that, the benefits fade and gum-chewers perform the same as non-chewers.

Neuromarketing by Leon Zurawicki

29. November 2011

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Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I’m constantly asked the question, “where can I study neuromarketing?” by those looking for an undergraduate or graduate degree that will enable them to find a neuromarketing job after graduation. It’s fair to say that academia hasn’t fully embraced neuromarketing as a field [...]

When Your Computer Watches Back

23. November 2011

12 comments

I frequently joke about journalists who use the term “Orwellian” to describe neuromarketing, but Orwell’s novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The technology to have a webcam observe your facial expressions now exists, and may be deployed in ad [...]

What’s in YOUR Wallet?

21. November 2011

13 comments

How you pay – credit card vs. cash – actually affects how you think about the products you are buying, according to new research published in the Journal of Consumer Research. That, in turn, means that marketers need to review how they are marketing to credit and cash customers. Although it’s been a maxim in [...]

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Archive | Neuroscience Research RSS feed for this section

Put Your Customer in the Ad!

Solving the “Invulnerable Customer” Problem

Instant Neuroscientist, Just Add Boot Camp

Nine Words Nearly Double Results

Social Media Tops TV

Nobelist Kahneman: Emotion, Cognition Merge

Chew Gum, Get Smart

Neuromarketing by Leon Zurawicki

When Your Computer Watches Back

What’s in YOUR Wallet?

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