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New research in neuroscience

Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]

By |October 31st, 2014|

10 Persuasion Tips, 5 Brain Upgrades, 29 Sales Blogs – Roger’s Picks

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]

By |October 27th, 2014|

Packaging Power, Imaginative Imagery, More – Roger’s Picks

Here’s my latest content for the week, and hand picked items both I and my readers liked, too. […]

By |October 20th, 2014|

Weird Mood Effects, Psycho Trolls, Unselling, and More – Roger’s Picks

Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!
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By |October 10th, 2014|

Do Twitter And TV Shrink Your Brain?

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.

By |October 7th, 2014|

The Two-Pizza Rule, Costco’s Sampling Secrets, More… Roger’s Picks

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music makes your brain work better, and more.

By |October 3rd, 2014|

Con-Artist Persuasion, Politics Breaks Brains, More… Roger’s Picks

Your weekend reading list for all things brain and marketing-related… […]

By |September 26th, 2014|

4 Facts About Decision Making That Will Improve Conversion Rate Optimization

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.

By |September 19th, 2014|

Starbucks Name-Botching, 10 Conversion Psych Resources, More… Roger’s Picks

Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.
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By |September 19th, 2014|

Death of the Sales Funnel, Bad Body Language, and More – Roger’s Picks

Essential reading for the weekend…
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By |September 12th, 2014|