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Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks

Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks

Here’s what we discovered this week, with my own new content below:

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A Super-Simple Way to Make Your Prices Seem Lower… With One Catch

A Super-Simple Way to Make Your Prices Seem Lower… With One Catch

Want to make your prices seem lower without actually changing them? Here’s a research-based technique that will do exactly that, with one small catch… it doesn’t work equally well for male and female customers!

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Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks! Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret [...]

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Giant Conversion Booster, Happy Design, More – Roger’s Picks

Giant Conversion Booster, Happy Design, More – Roger’s Picks

Here’s our curated list of some great content we found this week! I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive testing. Read Case Study – How I Increased Conversions by 785% in One Day (Without [...]

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Neuro-packaging, Google Brain, Brutal Landing Page Reviews… Roger’s Picks

Neuro-packaging, Google Brain, Brutal Landing Page Reviews… Roger’s Picks

Here’s the best stuff we found this week, feel free to add your own pick o’the week in a comment!

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Ten Episodes of The Brainfluence Podcast

Ten Episodes of The Brainfluence Podcast

Time flies – we’ve published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with some of the world’s top experts in persuasion, psychology, neuromarketing, and more. Each episode is about 30 minutes of audio, and the show notes page for each episode [...]

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Fighting Friction, Evil Persuasion, & More – Roger’s Picks

Fighting Friction, Evil Persuasion, & More – Roger’s Picks

We’ve got some particularly good finds this week, with several great user experience-related items. Check ‘em out, add your own! If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying to convert browsers into buyers or leads. Jeremy Smith (@jeremysaid) shows you How to Win [...]

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Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks

Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks

Here’s some of the best stuff I found since last week… add your own great find in a comment!

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How to Win Arguments, Be Attractive, & More – Roger’s Picks

How to Win Arguments, Be Attractive, & More – Roger’s Picks

Heres some of the interesting content we found this week… Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”.

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Mind Hacks, IBM’s Watson as Marketing Expert, and more – Roger’s Picks

Mind Hacks, IBM’s Watson as Marketing Expert, and more – Roger’s Picks

As usual, we’ve been scouring the web to bring you a few can’t miss content items. Here’s this week’s selection, and feel free to add your own in a comment!

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