Quantcast

New research in neuroscience

Top 10 Profile Photo and Portrait Hacks Based on Science

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

By |August 15th, 2016|

A Remarkably Powerful Way to Increase Sales Success

One change in negotiation tactics cause a fivefold increase in successful outcomes.

By |July 26th, 2016|

A Fun Way to Build Trust and Cooperation

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

By |July 13th, 2016|

Reciprocity Power: A Study That May Shock You

Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

By |June 28th, 2016|

How To Sell a $20 Burger

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn’t much out of line with similar meals at big-city hotels, but this establishment uses an interesting technique to make its prices seem a bit more justifiable. […]

By |April 26th, 2016|

Animation, Persuasion, and Neuromarketing

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

By |February 9th, 2016|

Ranking Psychology: The Best Way to Brag

A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.

By |January 27th, 2016|

Social Proof: Are You Doing It Wrong?

New research shows that all social proof isn't equal - one kind is more persuasive.

By |January 12th, 2016|

Unconscious Trust Formed in Milliseconds

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

By |January 5th, 2016|

Best of Neuromarketing – 2015

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

By |December 16th, 2015|