February 2009

One of the problems with measuring the viewership of television programming is that counting viewers doesn't give advertisers or programmers any information about how engaged the viewers are with the content. Two Australian firms, PBL…

Innerscope Research has released the results of its biometric tests of the 2009 Super Bowl ads, and found that three of the top 5 ads seemed tied to the concerns people have about the current economy and financial security. The top scoring…

No brain scans or biometrics were used in selecting my winner in the Super Bowl ad sweepstakes: Hyundai. This is a highly subjective choice, based on my guess as to which company might see the most bottom-line benefit from their Super…

As we approach the Super Bowl kickoff, we can anticipate a plethora of ad studies using various biometric and neuromarketing techniques. Here is one of the expected tests: