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Meeting notes from a neuroethics conference hardly seem like fodder for book club meetings, but Hard Science, Hard Choices by Sandra J. Ackerman (Dana Press, 2006, 174 pages) is likely to produce far more spirited discussion than the latest…

Neuroscientists are getting closer to understanding how we are surprised by unexpected events. Dharshan Kumaran and Eleanor Maguire at the Wellcome Trust Centre for Neuroimaging at University College London have found that the hippocampus…

When we wrote Brain Branding post yesterday, most of the mainstream press hadn't picked up on the unassuming press release from the Radiological Society of North America (RSNA). What a difference a day makes - Google News counted nearly…

How important is a strong brand image? A new study presented at the Radiological Society of North America (RSNA) shows that people presented with known brand images processed them in areas of the brain associated with positive emotions,…

Mere exposure to money imagery can make you more antisocial and more greedy, according to research.

Those who are fans of commercial technologies spinning off from military or government research will be happy to know that the field of neuroscience is getting plenty of attention and government funding. The Australian has published an…

A recurring theme in quite a few of our neuromarketing posts is the apparent contest between the amygdala, a brain structure long thought to be the seat of emotions in the brain, and other brain structures thought to be responsible for…

Most of us attempt to treat each other fairly, and react negatively if we feel we are treated unfairly. We may even react negatively if we see someone else being treated in an unfair manner. Research shows that this sense of fairness…

A recurring theme in our neuromarketing posts is that our subconscious mind evaluates situations, makes decisions, and in general does its own thing without our conscious awareness. Our rational, thinking, analytical brain - the thing that…

Neuromarketing and Pricing. Why do people sometimes set prices that are too high, and then stubbornly stick with them despite evidence from the marketplace that the price is indeed wrong? Neuroeconomics research tells us that financial…