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If you want to sell more product by running a sale, which would make more sense: advertising "price cut 33%" or "50% more" product? Functionally, the two are the same level of discounting. Researchers at the University of Minnesota found,…

There's currently just one regular global event that brings neuromarketers from around the world together: the Neuromarketing World Forum. The next edition will be in Sao Paulo, Brazil, March 6-8, 2013. We're partnering with the Forum…

The long-awaited Portuguese version of Brainfluence has been published in Brazil by Campus/Elsevier. Apparently my invented word Brainfluence™ didn't translate well, so the book was published under the title, Como Influenciar a Mente do…

Can sensory-based description make books more accessible, memorable, and, ultimately, more successful?

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don't support the point of the text!

It's been a while since I recapped my Forbes Brainy Marketing activity here, so here's what you may have missed. And, be sure to add a comment if you visit. I can "call out" quality comments, and site admins sometimes expose these in…

Book Review: The Fundraiser's Guide to Irresistible Communications by Jeff Brooks The subtitle for this book is "Real World Field-Tested Strategies for Raising More Money," and it delivers on that promise. Brooks has penned an eminently…

Today marks the start of Pubcon 2012, and I'll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric Bergman's 5 Steps to Conquer "Death by PowerPoint," I'll be observing a metric I've…

Non-profits assume their potential contributors will see the good they will do and generally focus on a theme - a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating…

As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The article noted that a new study by Harris Interactive showed that catchy headlines…