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Independent sources have confirmed that EmSense, an early participant in the neuromarketing field, is closing. What will this mean for the nascent neuromarketing industry?

I've heard rumors from a couple of sources that EmSense, one of the early pioneers of neuromarketing, is shutting down. At this point, I have been unable to reach anyone within the company to address this topic. Their corporate office…

If I gave you $50 with the following two choices, what would you do? Keep $30. Gamble, with a 50/50 chance of keeping or losing the whole $50. An experimenter posed that question to subjects, and found that 43% of the subjects…

How do you create buzz for a new show about citizen surveillance, CBS's Person of Interest? How about a billboard that homes in on a pedestrian face, snaps a photo, displays it, and then provides a number to send a text message to. If…

Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano

A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death - abstractly or specifically. They used a detailed story which placed the reader in a burning apartment…

Does your brand or business have an emotional connection with at least some of its customers? If so, that's a very good thing. A new study of retail chains showed that while just one in five consumers felt they had an emotional…

Want to close a sale? When choosing a time to meet with your customer, don't just take the first appointment time offered to you. A recent study looked at decisions by judges, and revealed startling differences in outcomes at different…

Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals and back a winner with their advertising.

Book Review: Incognito: The Secret Lives of the Brain by David Eagleman Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how our brains work and how those…