Browsing Tag

absolut

Why the Absolut Campaign Switch Worked

Last year, Absolut abandoned its classic "bottle" ad campaign. That long-running series of ads featured the shape of an Absolut bottle cleverly concealed in an illustration, and was largely responsible for establishing Absolut vodka as one…

Art, Science, and Ads

Every human culture has developed some kind of art, and scientists puzzling over art's appeal are proposing a neuroscience-based explanation. Vilayanur Ramachandran of the University of San Diego's Center for Brain and Cognition, along with…