brand recall

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.

Few doubt that branding messages can be powerful, but new research shows that even when consumers don't recall the specific message, their preferences can be shaped to the point where they reject new information that conflicts with…

Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the product itself. A new effort by Microsoft and Emsense carries that idea one step…