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brand recall

Unconscious Branding: Who Needs Facts?

Few doubt that branding messages can be powerful, but new research shows that even when consumers don't recall the specific message, their preferences can be shaped to the point where they reject new information that conflicts with their…

Neuromarketing at Microsoft

Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the product itself. A new effort by Microsoft and Emsense carries that idea one step…