The Psychology of Beer (and Wine, too)
The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.
Browsing Tag
brian wansink
A Simple Hack That Makes You MUCH More Persuasive
Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.
Names Change Behavior
A new study by David Just and Brian Wansink of the Cornell Food & Brand Lab found that calling the same portion of spaghetti "double-size" instead of regular caused diners to eat less. In fact, the double-size group left 10 times as…
Adjective Power
Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) I was reminded of this while viewing a Panera menu. Which do you think sounds more appealing:
Ham,…
Wine and the Spillover Effect
Would wine thought to be from California taste better than wine from North Dakota, even if it was poured from the same bottle? It's no surprise that the answer is "yes" - in Preschool Branding we described how even young children say…
