Where Brain Science and Marketing Meet
Browsing Tag

buy button

Buy Buttons and Neuro-Nudges

I have a love-hate relationship with the “buy button in the brain,” first popularized by my virtual friends Christophe Morin and Patrick Renvoise in their book, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain. The…

Gifts for Neuro-Alarmists

Do you have a friend who's freaked out about neuromarketing? Who's worried that marketers are tapping into her thoughts? Who thinks someone might be pushing the buy button in his brain? Well, just in time for the holidays we've got the…

The Branded Mind by Erik du Plessis

Book Review - The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis. If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for…

Closer to the Buy Button?

A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of Pennsylvania. Using fMRI, psychology professor Joseph Kable has shown that the ventromedial…

One Thought Ordering: The New Buy Button

The idea that there is a "buy button" in the brain which clever marketers can push has been bandied about for years. While I remain skeptical that any marketing technique could work that magically, Intel is working on a new kind of buy…