carnegie mellon

Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there's general agreement that attention and emotional engagement can be tracked, identifying specific emotions with…

In what it terms a "neuromarketing breakthrough," Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000…

If the late Nobel Laureate Herb Simon were still around, I'm sure he'd be fascinated by neuromarketing. He did a lot to explode myths of human behavior, notably that people always behave in a rational, utility-maximizing, manner. I…

CBS aired a lengthy segment on "mind reading" that offered quite a bit of good information on how various labs are using fMRI to determine what people are thinking. Reporter Lesley Stahl began the piece at Carnegie Mellon University,…

Scantily clad women have been used to sell products to men for decades, and likely for millennia in one form or another. There's little doubt that the typical male brain is wired to respond to attractive females in revealing attire. But…

Reading a person's thoughts may still be science fiction, but researchers at Carnegie-Mellon University are making surprising progress in specific types of "mind reading." The team, led by computer scientist Tom Mitchell and cognitive…

Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects' brains. Jack Gallant and his team at the University of California Berkeley published their…

Most scientists have dismissed the idea of reading minds using technology as pure science fiction, but Carnegie Mellon University researchers have moved a step closer to doing so. Not only have they been able to identify which of several…

People who think of Microsoft as a tech-age Big Brother probably won't be comforted by the software giant's effort to read your mind. Actually, their intentions are benign... they want to create thought-driven inputs that bypass joysticks…