dan ariely

Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.

I'm testing something and I'd love your advice. I've converted a couple of episodes of The Brainfluence Podcast to videos on YouTube and added them to my channel. There's not much to see, it's all about the audio and subtitles. Why…

Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.

Essential reading for the weekend...

Here's the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!

Consider this a double-dose of Roger's Picks since we missed last week's wrap-up... And, if YOU found a compelling article or blog post this week, add it in a comment!

Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that "most people are honest" in his newest book, The Honest Truth About Dishonesty: How We Lie to…

Have you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off and move on to greener pastures, try this simple technique: say, "I'm sorry."…

Nobody is doing more to add to our knowledge of the irrational side of human behavior than Dan Ariely. Not only does he conduct experiments that are elegant in their simplicity, but he writes about his work and that of other researchers in…