design

What do mathematicians, architects, logo designers, and neuroscientists have in common? They're all fascinated by the Golden Ratio—a proportion that has captivated humans for millennia. But does this "divine proportion" really have…

Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign.

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

I've been chronicling the nascent neuromarketing industry since 2006, and I don't think I've seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original…

Jim Olds of the Krasnow Institute at George Mason University is interested in how neuroscience and architecture interact.