Browsing Tag

fmri

Neuro-Alarmism at Popular Mechanics

It's Halloween, so Popular Mechanics must want to scare its readers. The magazine has thrown fuel on the fire of neuro-alarmism by running a November issue cover story by Jeff Wise talking about "digital thought police" and filled with…

Painful Sushi and Other Pricing Blunders

What's the worst way to sell something? According to Carnegie Mellon University economics and psychology professor George Loewenstein (see The Pain of Buying and Brain Scans Predict Buying Behavior), selling products in a way that the…