Where Brain Science and Marketing Meet
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Krispy Kremes Light Up The Brain

OK, I admit it... if this story was about rats and food pellets, it wouldn't be particularly compelling. But when scientists decide to see what your brain does while it's looking at Krispy Kreme donuts, that's news! Neuroscientists at…

The Hungry Customer

Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry people may take in all kinds of information more quickly. The New York Times…