John Bargh is the scientist who has spent much of his career exploring the effects of priming on human behavior. Bargh is a professor of both psychology and management at Yale University, where he heads the Automaticity in Cognition, Motivation, and Evaluation Lab, or, for short, the ACME lab.
Because Bargh’s work addresses non-conscious triggers and influences that change behavior, marketers find his ideas interesting and sometimes useful. Here at Neuromarketing, his work has been mentioned often in priming and framing contexts.
See also John Bargh on Priming.
