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John Bargh

John BarghJohn Bargh is the scientist who has spent much of his career exploring the effects of priming on human behavior. Bargh is a professor of both psychology and management at Yale University, where he heads the Automaticity in Cognition, Motivation, and Evaluation Lab, or, for short, the ACME lab.

John Bargh’s Influence on Marketing

Because Bargh’s work addresses non-conscious triggers and influences that change behavior, marketers find his ideas interesting and sometimes useful. Here at Neuromarketing, his work has been mentioned often in priming and framing contexts.

See also John Bargh on Priming.

Does Paper Outweigh Digital?

We know that viewing information on paper causes more emotional processing in the brain than the same information viewed on a screen (see Paper Beats Digital for Emotion), and there's another way paper might be better: its weight. The…

Heat Up Sales – With Coffee!

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot coffee to make the best impression. One of my favorite researchers, John Bargh of…