Browsing Tag

retail design

Your Brain on Soup

Soup is a product you probably don't lust for. Sure, a hot bowl of soup is nice after a chilly job of shoveling snow out of the driveway, but rarely is it more than an afterthought, or a quick prelude to a more interesting main course. If…

Signs and Sales DO Work

What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An "inside" view of how that shopper reacts to visual stimuli while shopping. Interestingly, all of those "Buy One, Get One Free!" and "SALE!" signs in your…

Where NOT to Sell to Retail Customers

If you want to be sure to make a great impression on your retail store customers and let them know about today's great bargains, where should you make your pitch? Just as they enter your store would at first glance seem to be the optimal…

Product Contagion

I recall the first mega-store that opened locally - it happened to be a Meijer store, though now Super Wal-Marts, Super Targets, and other stores that sell everything are common. It was interesting to watch what other shoppers had in their…