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Roger’s Books

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Why Amazon Buying One Medical is a Smart Move
Use Regret to Create Resolutions with Dan Pink
Neuromarketing in Business with Benny Briesemeister | Brainfluence
Dan Pink's Regret Optimization Framework
Cognitive Branding with Sandeep Dayal | Brainfluence
The Four Core Regrets with Dan Pink | Brainfluence Brief

Roger at Forbes

Complexity Can Cost You Customers
Frictionless Healthcare? Amazon Wants To Try
Airline Customer Experience: A New Battleground?

The Brainfluence Podcast

Neuromarketing in Business with Benny Briesemeister
Choice Architecture with Eric Johnson
Cognitive Branding with Sandeep Dayal
The Ultimate Marketing Engine with John Jantsch
Trust & Inspire with Stephen M. R. Covey

Latest Neuromarketing Posts

Spanish Audiobook for Brainfluence
Cultural Frame Switching: Different Language, Different Personality
What is Neuromarketing?
Will Anonymous Social Proof Save Energy?
Sensory Marketing for Intangibles

¡Nuevo – Neuromarketing en español!

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