Neuromarketing Panel for SXSW 2012

We’ve put together a great panel of experts on brain and behavior-based selling for a proposed panel at South by Southwest Interactive 2012! Here are the basics, feel free to ask questions or raise topics of interest in the comments.

How Brain Science Turns Browsers Into Buyers

Warning: this is a jargon-free presentation. Yes, you’ll learn about the findings from cutting-edge neuroscience and behavior research, but you’ll also receive concrete, easy-to-implement, tips that you can apply to your business in 2012 and beyond.


Derek Halpern
Derek HalpernKnown for his no-nonsense approach to getting traffic, gaining leads, and making sales, Derek Halpern has been told that he gives “insanely practical advice” that almost anyone can implement. By pairing his firm understanding of psychology and neuroscience with his real world marketing experience, Derek founded Social Triggers where he cuts through the clutter and delivers marketing insights others may have missed.

Brian Clark
Brian Clark is founder of Copyblogger and CEO of Copyblogger Media, a serial entrepreneur, and a recovering attorney. Brian built three successful offline businesses using online marketing techniques before moving to a completely online business model.

Brian ClarkThe result of that move — Copyblogger Media — is an innovative company that provides the advice and solutions to 150,000 subscribers and over 60,000 customers to successfully grow their businesses through social media and online marketing.

A.K. Pradeep
Dr. Pradeep founded NeuroFocus in 2005. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing the top companies in many Fortune 100 categories.

A.K. PradeepBefore founding NeuroFocus, Dr. Pradeep was the founder and Managing Partner of Meridian Consulting, LLC a privately held California company specializing in governance consulting, and customizing and applying GE best practices to multiple industry sectors. Prior to founding Meridian, Dr. Pradeep was at GE Corporate Research and Development where he worked extensively with the various global businesses of GE. While a scientist at GE, Dr. Pradeep worked on medical technologies, satellite navigation systems, and other classified technologies.

He was presented with the Great Minds award by the Advertising Research Foundation, the group’s top prize which recognizes “an individual who brings excellence to advertising research in the category of research innovation.” He was also named “Person of the Year” by the USA India Business Summit for his “impressive innovations and achievements in the field of neuromarketing.”

His latest book, The Buying Brain, was published in 2010. Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley.

Roger Dooley
Roger DooleyRoger Dooley is a marketing speaker and author of the blog Neuromarketing as well as the upcoming book Brainfluence (Wiley, November 2011). He is the founder of Dooley Direct, a neuromarketing and digital marketing consultancy, and co-founded College Confidential, the leading college-bound website. He spent years in direct marketing as the cofounder of a successful catalog firm and also served as director of corporate planning for a Fortune 1000 company. Dooley has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.