Designing for the Mind: SXSW 2015


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Designing for the Mind is a proposed panel for SXSW 2015. Panelists will include Nathalie Nahai, Nir Eyal, and Roger Dooley. Here’s the description, followed by more information about the panelists (including videos for each):

Our expert panelists will teach you how to design products, websites, and marketing campaigns for how your customer’s mind really works. What made WhatsApp and Instagram worth billions compared to hundreds of comparable apps? They were designed to be habit forming, and used a specific, brain-oriented approach to getting users started and keeping them engaged.

You’ll learn how to make any website more persuasive with simple changes to design elements like colors and images, and how to apply long-established principles of persuasion to today’s digital media.

This will be a session packed with takeaways that audience members can apply immediately to their own projects. The emphasis won’t be on theory or basic science, but rather on practical techniques that can be employed by organizations of any size.

Here’s some info about our panelists:

Nathalie Nahai

Nathalie NahaiNathalie Nahai is a Web Psychologist and best-selling author of Webs of Influence: The Psychology of Online Persuasion

With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviours’.

Nathalie is the founder of the Institute of Web Psychology, which helps businesses apply scientific rigour to their design and decision-making processes, to achieve better engagement online.

She lectures internationally on the subject of web psychology (audiences include eBay, Harvard Business Review and Google), and has worked with Fortune 500 companies, design agencies and SME’s. Nathalie is also a resident blogger at Marketing Week and Psychology today, and she contributes to national publications and radio on the subject of online behaviour and research.

You can tweet to her @TheWebPsych and check out her website

Nir Eyal

Nir-Eyal-233x300Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products
. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

Roger Dooley

roger-pd-trans-sm.pngRoger Dooley is an author, international keynote speaker, and consultant. He is a recognized thought leader in the use of brain and behavior research to improve marketing, sales, and customer experience.

Dooley is the author of the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
(John Wiley & Sons), which has been translated into six languages. He writes the popular blog Neuromarketing as well as the Brainy Marketing column at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as Vice President of Digital Marketing and continues in a consulting role.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.