Here's news that probably won't shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won't come close to admitting it.

Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller "Marketing is not just one of the most important ideas in business. It has become the dominant force in human culture." This is how evolutionary…

I've written often lately about college branding, but have focused on developing the external brand of the institution. One thing that's clear is that as skeptical as academics may be about the idea of branding, a few profs are actively…

Fantasizing about food and sex can reduce pain. (And you always thought those fantasies were a waste of time...) People in emotional or physical distress often turn to "comfort foods" - new research shows that just thinking about these…

  Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that's a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have…

The Mating Mind. A prof at the University of New Mexico has an interesting suggestion: the evolution of the human brain was largely driven by finding better ways to appeal to the opposite sex. Geoffrey Miller is a man with a theory…

When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women, according to a new eye-tracking study conducted at the Center for Behavioral…

A new study suggests that ads on sexy television shows don't perform as well as those on tamer fare, and that advertisers need to look beyond the audience size and demographics in planning ad placements. APR's Marketplace radio show…

Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies.

Positioning and branding are often confused, but for branding to be effective it's critical to get positioning right first. That takes logic, not emotion.