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Neuromanagement
Using brain science to better manage people and organizations
Daydreaming Key to Creativity
When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to University of British Columbia psychology professor Kalina Christoff. The UBC prof is an…
Bad Bosses are Killers
A few weeks ago I created a new category here, "Neuromanagement," which fits a couple of posts I've got simmering on the back burner. While those are geared toward the positive use of neuro-techniques in managing and hiring, there's a…
Sway: More Irrationality
Book Review: Sway - The Irresistible Pull of Irrational Behavior
We love irrational behavior here at Neuromarketing - when humans act in illogical and unexpected ways, that behavior provides clues to their real motivations. This…
